Exploration And Research On Cosmetics E-commerce Drainage Under The New Media Environment

With the rapid development of the Internet,e-commerce has become one of the core industries in the current industry,playing an important role in stimulating economic growth and promoting economic transformation.However,with the increasing scale of the e-commerce market and more and more buyers entering the e-commerce market,the flow dividend is gradually exhausted.In the current e-commerce market,it can be said that the competition among the sellers for the flow of thousands of troops across the single-foot-bridge,take skin care products as an example,it is difficult for the small and medium-sized sellers to survive.Drainage has become an urgent problem to be solved in the development of these small and medium-sized sellers.The internal flow of e-commerce platforms such as taobao,Tmall and jingdong has reached the ceiling.The internal flow of e-commerce platforms such as taobao,Tmall and jingdong has reached the ceiling.With high cost of internal drainage,small stock and fierce competition,it is increasingly difficult to obtain the internal flow of e-commerce platforms such as taobao,Tmall.This article embarks from the inbound drainage itself,in combination with the practice of the domestic industry drainage,electricity exploration and research the relationship between the development and application of new media,combined with inbound platform the difference of drainage and drainage station platform and new media platforms drainage and We Chat,qq group,the traditional search engines,such as drainage,explore how to applied in new media and social media stream,and how to make these flow into a flow electric business platform.Based on the development of the cosmetics market and the characteristics of the audience,this paper first introduces the current development trend and status quo of the cosmetics industry.Second,mainly explores and analyzes the current cosmetic dealer market in the new media era of main drainage method,including the content of two kinds of drainage and drainage technology,will the two drainage method,the mode of drainage expansion and analyzed their advantages and disadvantages,through the research on drainage technique analysis and explore more inbound drainage channels,get through the barrier of inbound flow,electric business platform for drainage opening gate.Thirdly,combined with the different characteristics and the same connection of the current drainage methods,effective combination was made,especially the combination of some content drainage means and technical drainage means,to form the optimal drainage combination strategy.Fourth,based on the study of consumer behavior,the sensitivity analysis of online consumer behavior of cosmetics consumers summarizes the flow maintenance and marketing,advertising,video,live broadcast marketing,product design concept application and other promotional strategies.Finally,the drainage effect of these off-site drainage means,combined drainage strategies and promotion strategies was verified by store operation data and revenue status.It provides reference for small and medium-sized e-commerce sellers in cosmetics industry to develop drainage strategies and expand drainage channels.