Development And Innovation Of China's Typical Character Reports

The "models of the times" are typical national key advanced figures that have been selected by the Propaganda Department of the Central Committee of the Communist Party of China since 2014.As of December 2019,the cumulative number of candidates has reached 99.By reporting on model figures,it aims to spread the core values of socialism and create a harmonious atmosphere,thereby promoting the stable development of society.In China's news industry,typical character reports have an important position in news communication activities due to their unique advantages.The spirit of the times,role models,and noble personality displayed in the reports have a profound impact on the audience and society.Typical person reports,while transmitting news information,also played an important role in spreading socialist core values and guiding social public opinion.However,it is also inevitable that when reviewing the historical process of typical character reports,due to the influence of various factors,its development shows a tortuous forward trajectory.With the progress of society and the change of the communication environment,the media's coverage of typical people is also constantly changing.In the new era,how to break through and innovate the coverage of typical people in China in order to maximize its communication effect is particularly important.The study believes that in the face of the deficiencies in the reporting process of typical characters and the challenges posed by objective reality,traditional mainstream media want to attract the attention of the audience in the competitive competition,they must constantly innovate the content and form of the report to improve The influence of the report,so as to play the role of traditional mainstream media.This article selects the People's Daily from 2014 to 2019 as a research sample of the "model of the times" as a research sample,and conducts in-depth research on the number of reports,the objects of the report,and the subject of the report through content analysis,and specifically analyzes the content of the "model of the times" and Formal innovation.The study found that the application of new media injects vitality into the reports of typical people.Under the new media environment,the media's coverage of typical people not only pays more attention to the demands of the times,but also actively uses new media technology to integrate multiple forms of expression and strive to show Three-dimensional vivid characters.In addition,in the process of reporting,a synergy of communication is formed through multimedia linkage to promote the maximization of the reporting effect,thereby deepening the profound connotation of the core values of socialism,and encouraging and infecting the general audience to contribute their own strength to building a harmonious society.Through careful analysis and discussion of typical character reports of "models of the times",efforts will be made to present the innovations made by the media in the process of typical character reports,which will provide reference significance for maximizing the communication effect of typical character reports,and finally on this basis In this article,I will make in-depth reflections on the future development and innovation of the reporting of typical people in China,and hope to bring useful inspiration to the mainstream media in the new situation.