The Typical Report Way Under The New Situation

Typical report is a traditional special features of the news medium in China . And it has played huge role in Chinese socialist construction. The typical report is thought as the report method that can carry out the leading work most. But this weapon of publicity is on the decline under the new situation. The influence of the way to lower reflects the quantity of typical report decrease, the social function weakens and etc.Aiming at the factor that the typical report is on the decline, many scholars put forward the view that need weaken this report way. This thesis tries to explain that the typical report is not only out-of-date, but also should be strengthen on the contrary. And for building the society of comfortable standard of living completely, found socialist harmonious society, promote material to be civilized coordinative development have important realistic meaning.This text systemly looks back the history of typical report's development. And through the reviewing, we can see that typical report has some problems itself. Moreover, this paper tries to analyze objectively the reasons for these problems. Under new situation, the psychology of audience as well as media structure and form have occurred huge change. The typical report has already impossibly kept without change to develop itself. This text uses the experience summary of the successful typical report. Finally, the thesis tries to carry out some thoughts on the improvement and innovations of the way for the typical model: In reporting idea, we should found new idea that depends on the audience, and show the humanities spirit. In reporting way, we will break the traditional mode, pay attention to the valid dissemination, pay attention to the operation means's abundance.