Study On Innovation And Development Of Typical Figure Reports

Typical figure report is one of the important parts of socialist journalism. With its uniquestyle and influence, this mode has become a bright wonder in the journalism and communicationindustry in our country. Observed and accepted by increasingly more and more audiences, thiskind of report has brought a significant impact to the daily life of the masses.The development history for typical figure reports in China is quite long, and it has gonethrough the stages which include exploration, development, aberration and recovery. Currently,this sort of report is in its reform and innovation phase. Since the times are developing, and thesociety is progressing steadily, there is no doubt that it this kind of report will be demanded tokeep pace with the times in order to adapt itself to the new communication environment and thedifferent receiving modes as well as the accepting ability of the mass audiences, and only in thisway can it realize its news value.By taking the “Touching China” program for example, this paper mainly introduces theinnovation aspects of the report mode. Being the key means for the success of this program,innovation has been reflected sufficiently through its philosophy, style as well as its planning.With the help of analyzing and summarizing methods, the paper dedicates itself to providingsome beneficial enlightenment about the development direction for the typical figure reportmode, and to help journalistic practitioners make full use of their career characteristics andadvantages, so as to accumulate more experience from both theoretical and practice terms, and toreform report styles enrich and expand report content, and further more, to create some freshconnotations to this report mode.In the last section, the paper proposes a reflection on the future development of typicalfigure report mode. Firstly, by comparing and analyzing the similarities and differences betweenChinese and western styles on typical figure report, the paper broadens a global view for thereport mode of our country, the purpose for this is to learn and adopt some good western reportmethods, which hopefully can help improve the effects of typical figure report. Secondly,through discussing favorable factors such as government support, social functional demand andpsychological satisfaction of audiences, the paper analyzes the necessity of the long-termexistence of typical figure report mode in China.