On The Innovation Of The Typical People Report In China

The Typical People Report in China comes to a turning-point. The traditional Typical People Report that was approved from politics has encountered development puzzle. At the same time, the searching for new effective ways for typical communication in brad-new environment of media competition still has long way to go. This thesis re-defined Typical People Report after historically reviewing its developing course and the changing of typical image. Then in the comparison of international media and communication conception, the thesis expects our Typical People Report conception may be pushed by the effective elements from the communication ideas of the western such as the selecting of fact, news character standing out and the art for typical communication.Based on the investigation and analyzing on the invalidation of Typical People Report, this thesis put forwarded the proposition of effective communication of it for the first time. Reviewing in the communication flow, taking the rule of news value as staff guage, and focusing on the people image accepting psychology of audience, this thesis keep the selecting accepting psychology of audience in perspective, to find out the available communication way for The Typical People Report. It is necessary to improve communication strategy and optimize reporting format. In the operation of Typical communication, on-the-spot recording pattern may revert the real people condition, combination reporting pattern focus attention, aesthetic reporting pattern could strengthen the sensibility effect of people image, the rising mutual communication pattern in internet constructs dialogue effect. What's more, correlative case-studying of these patterns make it clear that the mode innovation of typical communication is possible.Avoiding the localization of single Typical People Report, this thesis reviewed it under the people report competition of all kinds of media which is much more broad. So to foresee such development trend: the Typical People Report should immit news character on special society scene, to regress to the origin of news for persistence development. More kinds of media compete on people resource and people report, their novel reporting ideas clean up the traditional Typical People Report conception. The extending of media competing is sure to put forward the practice innovation of the Typical People Report.