Narrative Research On Short Video News Of Tiktok Account “CCTV News”

Short video platform has gradually become an important end of the media communication chain,playing a unique role in media transformation and upgrading.From a simple user sharing platform to a multi-dimensional business circle where multiple forces play games,short video platform is also forming a special narrative logic.Against this background,Tiktok accounts CCTV news need to transform narrative concepts and explore narrative styles that conform to the new platform's characteristics.The samples in the past year show that CCTV news tries to shorten the distance with users from many aspects and enhance the communication effect.Based on the innovation of news event subject,CCTV news narrates around eight motifs to help users understand the main news information more quickly.The themes of people's livelihood and current affairs account for the largest proportion,and the absent narrators appear the most frequently,which is in line with the characteristics that Internet users are willing to take the initiative to obtain information or views.However,in some cases,the scale of theme selection and language use is not properly grasped,which leads to news entertainment and strong heroism,which may lead to the elimination of user empathy.The series of short videos stay at the level of reporting complete news and lack of gradual guidance.In view of these shortcomings,the narrative of CCTV news should be changed in three ways: In terms of narrative content,we should recognize the complexity of user needs,report diversified content,and actively guide the direction of user discussion.Through the cutting in of novel angle and the matching of theme,users can also feel the attraction of the report;In terms of narrative structure,it emphasizes the common characteristics of each short video under the same event by various means,and strengthens the relationship between the front and back;In narrative discourse,through the reasonable collocation of narrator,narrative perspective and narrative language,we can reduce the tendency of entertainment,and avoid the use of words that are not helpful for narrative.