| Short video news,as a product of the integration and innovation of traditional news media,expands the audience circle and enhances influence through the method of "short video+news".With the continuous growth and expansion of the number and impact of short video news,the China News Awards have added short video news awards since the28 th edition in 2018.This change means that the domestic news industry has officially recognized short video news as a type of news.This paper selects the short video news of the 28 th to 31 China News Awards as a sample,with a total of 73 works(100 short video news).It mainly uses the news reporting framework theory proposed by the scholar Zang Guoren to analyze the award-winning short video news through content analysis,comparative analysis and case analysis,and tries to build a short video news reporting framework to provide ideas for the further development of short video news,To enhance the effectiveness of short video news dissemination.This paper first analyzes the high-level reporting framework of short video news from the perspective of themes and reporting tone.It is found that short video news reflects the development and changes of macroeconomic society based on the characteristics of four thematic frameworks,combined with multiple sub topics,forming a stacked thematic framework that highlights major issues;A reporting tone that focuses on statements and affirmation promotes the formation of a positive social public opinion environment.Secondly,a mid level reporting framework analysis was conducted on short video news,and it was found that short video news focuses on "major events" as the core,forming a categorized reporting framework.Short video live news focuses on a single news fact,emphasizing the occurrence and outcome of the event,while short video special reports further complete the construction of meaning by presenting the reasons and impacts of the news facts,From this,two types of short video news are formed,forming differentiated narratives.Finally,a low-level reporting framework analysis was conducted on short video news,and it was found that various sound and picture elements were innovatively combined,images were given dynamic effects,and the flexible use of shooting methods and post production techniques improved visual effects.This study combines the characteristics of various levels of award-winning short video news frameworks,proposing precise news placement,building overlapping topics,optimizing narrative structure,emphasizing brand building,complying with the laws of news dissemination in the new era,and innovating audio-visual presentation.It provides reference and inspiration for more news media to produce short video news,in order to enhance the vitality of short video news. |
PDF Full Text Request