| In the process of transformation from traditional media to new media,content expression is its core task.With the advent of 5g era,users have a more urgent demand for convenient,fast and novel ways to obtain information.Network users get more information and interaction through relationships in a whole "link circle" with nodes as the unit,and have higher requirements on the efficiency and accuracy of information content expression.It can be seen that the integration of traditional media and social media is the main trend of global news development,which will inevitably lead to the change of news narrative form in the process of traditional news media reform and evolution.From 2018,the traditional mainstream media has made greater efforts to explore content and expression methods that are easier for users to accept,so as to adapt to users' aesthetic habits and reading preferences.Traditional mass media's temple style "centralized leadership" began to further collapse after the emergence of short video.Under the high-speed and convenient technical support of 5g era,traditional mainstream media should also reflect on the past content form,stabilize their own status and create new content expression methods that integrate with technology and the times.In order to better observe the short video in the new media era,the transformation of traditional media in the form of news,study the specific performance of the blend and interaction between social media and traditional media.Tiktok,tiktok,is the main object of this study.The content of audio-visual modality and video production is analyzed and researched.The traditional tiktok platform is not tiktok,because of its function,technological progress,social policy and economic support.The first part of this paper introduces the basic situation of short video and shaking platform,and the general situation of tiktok research at home and abroad.The second tiktok tiktok and the shaking platform are analyzed and summarized,and the reasons for the development of tiktok's voice are summarized,including the two internal and external causes.Tiktok is the focus of the third part.The content analysis of the CCTV news is the analysis of the content from the building of the sample library to encoding,encoding,including content theme,characters,headline features,video sources,video pictures,time of issue,quantity of praise,forwarding volume and comment volume.From the short video content and user interaction,this paper analyzes the shortcomings of CCTV news short video,namely the fourth part.In the fifth part,the future development strategy of tiktok's voice is introduced.First,improve the content of short video news and achieve the deep integration of news content.Second,accurate short video news positioning,clear characteristic content drive;Third,grasp the real-time needs of users and do a good job of innovation and interaction.CCTV news is the representative of traditional mainstream media.In the process of innovation in the new media era,CCTV news plays a leading role.Facing up to the integration of traditional media and social media plays an important role in the innovation of the overall structure and framework of journalism in the future. |
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