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Research On The Improvement Strategy Of Company Z Software Outsourcing Service

Posted on:2020-08-01Degree:MasterType:Thesis
Country:ChinaCandidate:Q D LuoFull Text:PDF
GTID:2518306110488614Subject:Master of business administration
Abstract/Summary:PDF Full Text Request
Software outsourcing service industry is an important part of software information technology service industry.Over the past decade,software outsourcing services have developed rapidly in China.According to the "Special Survey and Investment Prospect Analysis Report on China's Software Outsourcing and Service Market 2018-2024" issued by Zhiyan Consulting,42,764 enterprises were employed in China in 2016,and a large number of outsourcing enterprises with rapid expansion and sustained strength promoted the development of small and medium-sized outsourcing enterprises.With the development of the times,traditional software outsourcing services can not meet the needs of the market just by providing human resources.Enterprises are eager to find a new way out.Company Z is a large comprehensive software and information service enterprise in China.It was successfully listed on the GEM of the Hong Kong Stock Exchange in June 2003.In 2005,it acquired Beijing Soft Resources Information Technology Service Co.,Ltd.(China Soft Resources),which specializes in outsourcing business.Over the past decade,we have continuously developed large customers,expanded the business of software outsourcing services,tapped business opportunities,refined the organizational assets of software outsourcing services,and introduced advanced technology from the industry.This paper takes the Company Z as the research object.In order to better strengthen customer relationship and improve customer satisfaction,it adopts the idea of "finding problems ? investigating and analyzing ? solving problems",with literature review and theoretical learning as a supplement,combined with practical case studies,and through the analysis of the environment of software outsourcing service industry,it can be concluded that the market space in the future is still large,and we are developing at a high speed Faced with many problems,through questionnaire survey,customer interview,outsourcing service personnel communication and other ways,sort out the problems,learn from similarexperience at home and abroad,provide improvement measures and implementation guarantee.The core of software service outsourcing lies in the competition of technology,the arrangement of R & D process,and the customization of customer demand.This paper analyzes these aspects,puts forward the improvement strategy of the Company Z software outsourcing service,and gives corresponding guarantee measures,hoping to give some reference to relevant industries.
Keywords/Search Tags:Software outsourcing, Improvement strategy, Case study
PDF Full Text Request
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