Research On The Development Strategy Of Z Company's Software Outsourcing Business

In recent years,China's economic development has entered a new normal,and the goal of economic development has changed from "fast" to "good".In this context,in order to implement the innovation-driven development strategy and promote the upgrading of industrial structure,the state has increased the support for knowledge-based industries and implemented a number of policies from the central to local governments to promote the development of the software information industry.In this process,the demand for software information technology services in various industries keeps rising,so does the demand for software outsourcing business.Since then,the development of the software service industry has gradually stepped into the stage of high-quality development and entered the critical period of integrated innovation and rapid iteration,which reflects the positive development of the software outsourcing industry.The expanding market demand has brought new opportunities for the development of the software outsourcing industry,increased the supply capacity of the industry,but also intensified the market competition environment of the industry,and put forward higher requirements for the differentiation and specialization of enterprise software outsourcing business.Based on the above background,the purpose of this study are mainly the following three points,first of all from Z software outsourcing business reality,combined with the first view in the work,points out the problems existing in the enterprise business,and put forward the corresponding strategy optimization Suggestions,hope on the basis of solving the problem of short board on your company's business operations,improve the competitiveness of the company's business,Assist the long-term development of the software outsourcing business of Z Company.The second point is to judge the external trend of software outsourcing business development by investigating the internal and external environmental factors of the industry based on the needs of software outsourcing industry strategy optimization.On the one hand,it can provide direction for Z Company's software outsourcing business strategy optimization;on the other hand,it can also provide theoretical support for relevant enterprises' software outsourcing business strategy formulation through information sharing.Thirdly,through the research on the development strategy of the individual software outsourcing business of Z Company,the author hopes to expand its universality,explore what development strategy should be adopted by relevant enterprises,solve the existing problems in the business,and give corresponding suggestions to promote the healthy development of the software outsourcing business.Based on the problems existing in the Z company software outsourcing industry as the guide,first using the literature analysis method to academic analysis about the present situation of software outsourcing theory,through the help of the academic research direction and research way,determine the perspective,this paper analyzes the problems of software outsourcing business lay a theoretical basis for the analysis of the problem.Then it analyzes the external environment for the development of Z company's software outsourcing business,and verifies the potential and potential of Z company's software outsourcing business through analyzing the potential software outsourcing demand.Through the analysis of industry competition environment,and points out that the threat of Z company in the development of software outsourcing industry,and by using PEST analysis method,from the policy factors,economic factors,social factors and technological factors on the development trend of software outsourcing industry has made a forecast,for Z company strategy optimization provides the direction of the software outsourcing business.Based on the problems existing in the Z company software outsourcing industry as the guide,first using the literature analysis method to analysis the present situation and problems of academic theory of software outsourcing business,by the help of the academic research direction and research way,determine the perspective,this paper analyzes the problems of software outsourcing business lay a theoretical basis for the analysis of the problem.Then it analyzes the external environment for the development of Z company's software outsourcing business,and verifies the potential and positive trend of Z company's software outsourcing business through analyzing the potential software outsourcing demand.Through the analysis of industry competition environment,and points out that the threat of Z company in the development of software outsourcing industry,and by using PEST analysis method,from the policy factors,economic factors,social factors and technological factors on the development trend of software outsourcing industry has made the forecast and software outsourcing business strategy optimization for Z company provides direction.Coupled with the company's internal situation,from the business demand,supply capacity and business innovation of Z corporation was analyzed,and the development situation of software outsourcing business found in Z company business has many problems,such as insufficient innovation research and development ability,talent structure is not balanced,big customer high dependence,the business structure is relatively single,project management chaos,etc.After the discovery of the problem,the in-depth causes of the problem were explored in a problem-oriented way.It was found that the corresponding causes of the problem were insufficient talent echelon construction,unreasonable incentive and promotion mechanism,single customer structure,insufficient attention to business diversity and imperfect organizational structure.Finally,according to the causes of the problems,corresponding strategy optimization suggestions are put forward,that is,in view of the existing problems of Z company's software outsourcing business,the company should increase its R&D investment to speed up the process of product marketization;To control the brain drain by strengthening the employee incentive mechanism;Enhance the bargaining power of contracting enterprises by upgrading the value chain of software outsourcing and reduce the dependence of big customers;To build a diversified business system and optimize the organizational structure,so as to improve the business level and management efficiency,and ultimately enhance the market competitiveness of Z Company's software outsourcing business.Through a series of strategy optimization measures,it is expected to effectively alleviate the problem of staff turnover;Further increase market share by expanding the software outsourcing market in finance,banking and other fields;Reduce the degree of dependence on big customers,reduce associated risks and enhance bargaining power;Improve management efficiency,solve the problem of confusion of power and responsibility among the management,and finally improve the core competitiveness of the software outsourcing business of Z Company.In this paper,the main innovation point as the research problem as the guidance,the common problems in software outsourcing enterprise and individual character problem is analyzed,at the same time more in-depth mining the cause of the problem,and put forward the optimization advice according to the source of the problem,not only helps to promote the long-term development of Z company,also contribute to providing theoretical basis for other software outsourcing enterprises,research the pertinence,universal applicability and practical operational is stronger.