Research On The Phenomenon Of Emoticon

With the advancement of science and technology and the rapid development of mobile communication technology,the Internet has spread to ordinary people's families,which has greatly changed the way people communicate."Images" have begun to appear on the scene and gradually become an essential part of people's daily life.In part,online emoticons have been favored by people for a while.Since the development of the emoticon culture,it has extended many values and meanings that it originally did not have,as unexpected as its outstanding political performance.The author takes network emoticons as research objects.This article focuses on the center of the expression pack cultural phenomenon,and tries to make a more comprehensive analysis of the multiple values of the expression pack culture through induction and summary.Thinking about development.First of all,through literature analysis to study the research results of the existing expression pack culture,it is found that there are still a wide range of areas where expression packs can be further explored and researched.Secondly,combing and defining the phenomenon of the expression pack culture,affirming the cultural identity of the expression pack subculture,expounding the characteristics of the expression pack culture,and reviewing the development process of the expression pack.This paper explores the phenomenon of network expression packs,and clarifies the multiple values of expression packs behind network carnival.The "Emperor's Expedition" incident allowed us to see the prominent expression of the "zero-sum game" of emoticons in the ideological field and the political value of dispel resistance;as a supplementary form of mainstream traditional culture,emoticons allowed us to experience the visual feast Cultural light;emoticons can realize effective interaction of communication,especially its entertaining nature and quick way of reading pictures make it spread quickly in cyberspace and become popular.In addition,its advantages in entertainment marketing,group identity authentication,and integration of multiple art forms have also caused it to make waves in the media field.Finally,the impact of emoticon culture on personal cognition and society is analyzed,and media literacy education,emoticon payment platform,intellectual property protection,piracy and infringement supervision,and overall consideration of the interests of all parties are considered.Comments and suggestions.