Thinking On Cultural Identity And Emotional Visual Design Of Museum Cultural Relics Information

Cultural identity is the core of China 's cultural security,and plays an extremely important role in ensuring the continuity and development of the country,enhancing national cultural self-confidence,enhancing people 's cultural psychological belonging,and promoting the unity and unity of the country.However,the development of modernity has led to an increasing number of different factors.The deepening of globalization has triggered a fierce confrontation between different cultural values,all of which have brought great challenges to China's cultural security and cultural identity.Against this background,learning our own unique traditional culture and core values has become an important measure to maintain the national cultural security.As an important place to promote traditional culture,the museum disseminates the cultural information carried by cultural relics through orderly organization and design through exhibitions and exhibitions,helping viewers build an understanding and identity of national culture.For designers who exhibit at museums,the essence of design is communication.How can communication help viewers better understand cultural relics and build up their identity with national culture?This is the focus of this study.In this regard,the author gets reflections from the "National Treasure" program,which shows the ingenuity of the national treasure's previous life legends and tells the stories of this life.Through the stage of the show,audio-visual media and other forms of information design,the audience is exposed to the magnificent history At the same time,it has a strong emotional resonance,which stimulates a deep recognition of the national culture.The success of "National Treasure" has caused the author to pay great attention to this emotional communication method,and began to think about the role of emotion in evoking the audience's cultural identity.Based on this,the "emotional design" strategy proposed by the famous American cognitive psychologist Donald Arthur Norman is not without inspiration to the author:through three levels of design:instinct,behavior,and reflection,the user Get a positive emotional experience in the use of the product,so as to generate identity and long-term memory for the culture behind the product.With the help of museology,pedagogy,sociology,communication,design and other related theories,this article studies from the following aspects:First,it explores the contemporary connotation of cultural identity,the transformation of museum functions and values in the contemporary context The role of building cultural identity;second,discuss the relationship between museum education function and information dissemination,sort out how cultural relics information design plays a professional role in museum education activities;third,expand from the "informal" nature of museum education,and demonstrate"The necessity of "emotional design" intervention;fourth,based on the theory of design and informatics,put forward the basic points that designers should master at the thinking level,including the "people-oriented" design concept shift and the“information organization" design thinking,thus Guide the development of emotional design;Fifth,based on Norman's emotional design theory,combined with existing design cases to conduct empirical analysis from three levels of instinct,behavior,and reflection,and discuss the implementation of emotional design of cultural relics in museums Strategy.