| Since the 18 th National Congress of the Communist Party of China,the state has attached great importance to the creative transformation and innovative development of Chinese excellent traditional culture.As an important part of Chinese excellent traditional culture,cultural classics have been continuously inherited and developed in the long history of thousands of years.In the face of the change of the current communication context,in order to adapt to the current communication environment dominated by image symbols,the Chinese excellent traditional culture represented by cultural classics has to explore the innovative communication path based on media transformation.In the practice of traditional cultural communication,cultural variety shows with unique audio-visual advantages stand out.With their innovative exploration of both ideological,artistic and entertaining,they vividly show the core and essence of traditional culture and win the favor of the audience.China in Classics is a representative of original cultural variety shows.Once the program is broadcast,it is deeply loved by the audience.This paper focuses on the live dissemination of Chinese cultural classics by China in Classics,analyzes how it spreads cultural classics live through collusion and restatement,and systematically summarizes its experience and enlightenment,aiming to provide reference for similar programs.The full text is divided into four chapters.The first chapter analyzes the realistic context of the living dissemination of cultural classics,and points out the urgency and importance of the dissemination of cultural classics at present.The second chapter mainly studies the living connection of China in Classics to cultural classics.The program boldly borrows the elements of time and space,skillfully connects the ancient and modern,and makes a concrete analysis from the three aspects of form,content and spirit,therefore the concept of Chinese culture is deeply rooted in the hearts of the people.The third chapter focuses on the living restatement of cultural classics by China in Classics.The program uses a variety of program forms of "drama+film+interview",multiple perspectives of "actor+guest+host",and multiple symbols of "language+non-language" to retell cultural classics. |
