Research On The Production Of News Content On The WeChat Public Platform Of People's Daily

We Chat public platform pays more attention to interaction and convenience in information dissemination and content production,and the mode of production of news content is also more flexible.This paper selects the most representative People's Daily We Chat public platform,adopts the methods of content analysis and quantitative analysis,makes statistical analysis of the extracted news content,summarizes the characteristics and laws of its news content production,and abstracts the successful experience of the platform.Based on the previous investigation report,this paper makes a statistical analysis of People's Daily's We Chat public platform,and draws the following conclusions: first,the time concentration and quantity of news push are stable;second,the news column is fixed and the push is accurate;third,the interaction mode is flexible;fourth,the text presentation mode is diverse.On this basis,this paper summarizes the successful experience of People's Daily We Chat public platform for reference,hoping to provide some reference for the integration and development of traditional media.