| With the increasing popularity of Internet and smart phones,the way people obtain information and habits has changed.WeChat launched five years ago, it has become tool and platform with huge influence.Official Accounts rely on the Wechat public platform, also in the process of rapid development among. Get through the Offical accounts news, become Wechat users a very convenient option, it also gives the Offical accounts operators put forward higher requirements, how to adapt to the characteristics of the Wechat public platform in media production has become an issue which must be considered. WeChat With its huge user advantage, it has become a large and important position of traditional media and new media convergence media transformation, has high research value and practicality.News production is a social construction process, always full of complexity and control the spread of tension. Production of traditional news media are mostly under a single media editors, one-way form of communication, traditional news production concept and the way new media environment has a great change. In news production, the impact of new media on traditional media is mainly reflected in the "News from the production to the social organization of production restructuring." Moment, everyone can publish information, mobile phones and other tools through a variety of platform text editor, photographic camera function continuously improved, even as reporters publish multimedia news like a pro. "Citizen Reporters" is no longer an illusion, public opinion gradually decentralized public body, traditional media news sources are more and more dependent on the network, "everyone is a reporter" has become possible, in the traditional sense relations between the media and the public has changed.From past research results on the Wechat public platform and news production point of view, more qualitative research methods are not standardized, the results are more facile quantitative analysis of the situation exists. Based on Quantitative Study Situation lack of deficiencies, the study selected the "CCTV News" Wechat public number push article as a research object, quantifiable statistics, more directly reflected on the Wechat public platform news product features, explore Wechat public platform news production, and thus to propose a solution more targeted.This study was divided into the following three parts: The first part is about the development process from start of Wechatl public platform, combined with public number background editing interface, introduce Wechat public platform step by step how to grow and achieve complete functionality. "Uses and gratifications" theory, "Gatekeeper" Theory and related media theory McLuhan are able to Wechat public platform for theoretical construction. Communication subject, channels of communication, presentation, communication effect, Wechat public platform has its own unique propagation characteristics. After the second part of the communication using content analysis method to determine the research category of "CCTV News" Wechat public number that pushed article sample, a sample of 407 final. Furthermore, in order to better grasp the Wechat user’s reading habits to guide the present study, the paper design of the "Wechat public platform reading habits survey" questionnaire, select the part of the data as support. The third part based on the foregoing findings, the status quo Wechat public platform and its news production, noting that the lack of awareness of copyright, recommended mechanism is not clear, the same phenomenon seriously, low propagation efficiency and other issues. And the corresponding countermeasures to protect the Wechat public platform for the healthy development of news production. |
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