Study On User Behavior Of WeChat Public Platform In People's Daily

As an important carrier of information dissemination,the WeChat public platform plays an important role in the process of information dissemination.As the new media information dissemination platform,the WeChat publicWeChat public account has gradually become an indispensable part of people's lives and an important channel for people to obtain information.The operators of WeChat public platforms constantly optimize through the form of push,push time,affecting the user's like-minded behavior,thereby enhancing the platform's influence.This article begins with an overview of the features,channels,types,and processes of the WeChat public platform,and analyzes the basic representation of the behavior of the like.Taking the People's Daily official WeChat publicaccount "People's Daily" as the research object,the author analyzes the factors that affect the user's like-like behavior in the People's Daily "WeChat public accountaccount" from the media characteristics,text features,and user's motives for the likes of the People's Daily.The third part of the dissertation mainly focuses on the analysis of the media characteristics of the People's Daily WeChat public account,including the form of information push,the time of information push,the time of column push,and the intrinsic link between the user's favorite behavior.The fourth part of the paper focuses on the analysis of the content of the WeChat public account text,including its sources of information,information issues,and the language style of the information,as an entry point,and explores the intrinsic link between the user and the user's favorite behavior.In the fifth part of the thesis,the author cuts in from the point of view of user's behavioral motivation,and tries to explore the influence of user's psychological motivation demand on user's like-like behavior.In the end,the author summarizes the above influencing factors and finds that in the age of content,the user pays more attention to the information itself.The People's Daily WeChat public platform is the representative of the party media,and users prefer the real-time politics pushed by the platform.The content of the topics and the amount of praise are obviously higher than other information topics.The development of the public platform must be based on its own characteristics,adhere to news professionalism,pay attention to discover valuable and meaningful political issues,and optimize text content.It is the long-term development.