The Study On The Difficulties And Solutions Of Party Newspapers Transformation Under The New Media Environment

Under the impact of new media based on Internet and mobile Internet technology,the communication context is undergoing structural changes.New media has become a rising star in the "attention" economic competition.Paper media represented by newspapers are facing unprecedented challenges.Party newspapers,as the main body of paper media in China,also have this problem.As the main task of our government,the work of news and public opinion is an important measure to understand the public opinion and insight into the people's feelings.As the mouthpiece of the Party and the government,the transformation and development of the Party newspaper is particularly important.However,due to the lack of research literature on the transformation of Party newspapers,more literature is about the overall transformation of newspaper industry and paper media.Therefore,starting from the plight of the overall transformation of the newspaper industry,this paper systematically combs and studies the plight of the overall transformation of the newspaper industry by using the interpretative structural model method and case analysis method,and finds that there are three major difficulties in the transformation and development of the Party newspapers at present: Management dilemma,technology dilemma and content dilemma.On this basis,combined with the case study of the transformation of the three major Party newspapers,namely,Changxing County-level Financial Media Center,Zhejiang Daily Media Cube and People's Daily,it is found that the transformation and development of county-level Party newspapers,provincial and municipal Party newspapers and central-level Party newspapers have different emphases.The breakthrough point of County Party newspaper transition is in Management;the Provincial and Municipal Party newspapers lies in Technology;the Party newspapers at the central level lies in the content.There is a progressive relationship among management,technology and content.The solution of management dilemma is the premise and guarantee of breaking through technology and content dilemma,technology is the support and content is the core.In view of the three predicaments of management,technology and content,this paper puts forward three corresponding suggestions for the future development of Party newspapers in China.