A Study On Children Reading App Of China

Children's digital reading is an important part of our nation's reading,with the popularity of 4G networks and intelligent terminals,digital reading,especially mobile reading development is rapid,mobile reading has become the future development trend,so the study of children's digital reading APP development is necessary.This article selected the current market development of three better children reading APP platform,that is,Tencent daishutiaotiao,Jingdong nezhakanshu and yilakanshu,summed up the current market problems and put forward solutions.First of all,this paper summarizes the relevant concepts and some problems in the market through literature research,such as the high price of children's books,the lack of user's payment habits,the imperfect profit model and so on.And then through the Tencent daishutiaotiao,Jingdong nezhakanshu and yilakanshu of the product,.marketing model,profit model,service comparison analysis,combined with the user questionnaire,again from the case summed up the current children to read APP problems:like that the classification of works is not clear,interactive Design more rigid,the overall quality of the publication is not high,excellent original e-books and other issues;the user experience marketing is poor,lack of interactive marketing,marketing model to be extended and other issues;low user willingness to pay and the reader does not improve the book and other issues;personalized recommendation of the lack of services,membership level system is not mature and social interaction services such as poor issues.Finally,this paper puts forward the countermeasures to solve the above problems,such as optimizing the classification,.classification design,to achieve interactive design of human nature and diversification,improvethe quality of works,to strengthen the original,to support the original writers,to strengthen the experience of marketing,strengthen the interaction with the reader,cultivate the user to pay the reading habits,improve the reader to buy books,grasp the needs of readers,personalized recommendations,strengthen community communication services,improve the platform function,improve the membership growth system,etc.