Wechat Reading Class Subscription Revenue Model Research

The advent of the era of mobile Internet,has brought the rapid development of information technology,the information communication tools is becoming more and more people are using modern,in many multimedia tools,wechat become one of the most favorite mobile applications nowadays.As a representative of the "Internet +communication" of wechat have large user base,its spread value and social value to be reckoned with.Wechat launched since 2012,since the public platform function module,personal,media,corporate or government,the main body can be set up their own wechat,service,or business,subscription,the subscription number through mass message push related content,focused on providing users with all kinds of information services,like newspapers,magazines and web news,bring multiple knowledge and entertainment experience for the user.However,as a commercial product,combined with its own media properties,wechat also needs to protect itself by media marketing development,so for the profit pattern of wechat study has great practical value and practical significance.With the rapid development of modern information technology,the way of reading also changed dramatically,people no longer stick to the traditional reading way,become more broad vision,people to acquire knowledge and information channel is more extensive.From the traditional paper plain text read e-books,weibo,wechat digital reading,reading carrner more diversification,-reader's reading experience produced from simple reading words and images to listen to the voice,video and other multiple changes.Wechat reading the same sort of digital reading,subscribers in choosing reading content is arbitrary,is dispersed in the time distribution,thus has the characteristics of "fragmentation" reading.Read at ten wechat subscription number is to combine "wechat + reading",as the nation's largest public reading class,through the picture and text,audio,video,books,community,and other forms of the original content and product,to users to actively advocate independent values and elegant good way of life,and there is advertising,electricity,etc,in pay for content to liquidate channel.Read at ten until today in development of reading,already is not just a wechat subscription number,but a leading domestic brand of culture from the media.Read at ten operations team scale have ten by founder Lin less a man into ten culture communication co.,LTD.,the company since the media operation data and financial performance of the matrix growth is strong,Read at ten become wechat subscription number operation model of success.This article is to stand in the angle of the wechat subscription revenue model to analyze and discuss the reading class subscription number of V-Read at ten wechat subscription number development present situation,development bottlenecks and development countermeasures.The profit pattern of Read at ten simple generalization is "content+ published + ad + electricity+finance",the online and off-line comprehensive layout pattern is at Read at ten to read to stable and healthy development of the protection.But nowadays quite a few wechat subscription number suffered development bottleneck,investigate its reason is various,hence the "wechat dividend period is over".For now,however,the profit pattern of wechat subscription number is not perfect,despite its huge user community,control the mass flow of information,are faced with the development of business model innovation and marketing communication means the bottleneck.Read at ten strong momentum of development can't be kept,in the development process of any one thing will climax trough,into the "stagnant period".Although Read at ten always adhere to the original content and also won a large number of loyal users,but due to the limitation of wechat semi-enclosed propagation mode,lack of experience of the team as well as the fierce competition of similar subscription number and so on factors,at Read at ten the future development of the road there are many obstacles to overcome.By Read at ten profit model to study and develop the analysis of the predicament,the author tries to from communication,content marketing,user experience,advertisement angles such as electrical contractor looking for break through the bottleneck of ten reading effective countermeasures.This paper detailed wechat subscribe to amend the existing and future to make the profit model of carding,points out its characteristics and its enlightenment to the similar subscription number operation.Read at ten future development goals,is committed to service 50 million users of large groups,reading is not only to study,ten more will become a way of cultural life.As read at ten wechat subscription function introduction:late in the evening at 10 o 'clock,accompany you read,the better way of life.