| With the development of mobile Internet,readers get the information of new habits started.The user generated content of mobile client spread gradually grow into production one of the main channel of information.Financial news professionalism strong,so in the field,user generated content must have certain requirements,it is with comprehensive news of user-generated content difference.In addition,due to the traditional financial media widely exist some disadvantages in news production,these unfavorable factors had been about the financial news production,user generated content appears after the will and the negative factors influencing the production form,try to be as objective of present financial events to readers.Based on the study of user generated content in the network financial media,and analysis the social media era user generated content of operation mechanism of finance and econormics as well as the advantages and obstacles in the network financial media,and provide advice to overcome obstacles and promote the development of the network financial media itself.The article will divide four parts to discuss this topic:The first part is the introduction,as a whole in this paper,the research background,literature review,the core concept definition and theoretical basis,and suggests the main research method in this paper.The second part of the traditional financial media production mechanism and network user generated content financial media operation mechanism is compared.Traditional financial media production process are often controlled by external factors,it is difficult to guarantee the objectivity of the report.User generated content after the financial media is widely used,its mechanism has changed compared to traditional production mechanism,this paper adopts the case study of "Xue Qiu" to specific reflect the operation mechanism of user generated content.The third part is about the analysis of the characteristic of network finance media user generated content,compared with the traditional financial media,user generated financial information publicity is outstanding,readability,content more personality,source more diversity,but also avoids the influence of all kinds of public relations.In today's social media,its influence and value has been highlighted.The fourth part explores from the user widely participate in financial news production and the way to overcome the difficulties,the popularity of mobile devices share will provide the technical support for the user,however,the convenience of users to share to the development of network finance media into trouble,content quality and ethical problem is urgently needed to overcome obstacles.The development of new technology brings to the traditional media pressure also give us the opportunity to create more at the same time,how to better grasp the opportunities brought new technology,good balance of individual interests and public responsibility,will become the future scholars research in the field of user generated content in one direction. |
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