Rearch On Mobile Reading Of Shanghai White-collar Workers

With the continuous progress and development of technology,Internet technology popularization,mobile phone has surpassed PC to become the first major Internet terminal to obtain information and communicate with people.But the mobile phone reading is still in the development stage,is not mature,there are still many details to be added,for example the research object is not rich.White-collar workers as an important group in the society,has obvious characteristics,their attitude of acceptance of new things is more open,they are more willing to try.Reading has important meaning for Chinese white-collar workers,not only for their education,but also important for the development of the country,so the mobile phone reading situation investigation not only has important theoretical significance,but also has positive practical significance.The author first defines the "mobile phone reading" and "white-collar city",then expounds the research background and on the basis of summarizing a lot of literature,some white-collar characteristics to explore the mobile phone reading.Then,the author designed the questionnaire.The questionnaire distribution concentrated in white-collar,and the author got a total of 525 valid questionnaires finally.In the process of sorting out the data from the survey,the author also conducted face-to-face in-depth interviews on the part of the white-collar workers on the mobile phone reading details,in order to better generalize the Shanghai city white-collar workers for mobile phone reading habits,and look forward to the attitude of acceptance.Based on the in-depth analysis on the current situation of white-collar mobile phone reading,the author summarizes the four characteristics of white-collar mobile phone reading:high-end mobile phone network,convenient;mobile phone reading fragmentation,shallow reading;mobile phone reading specialized content;social demand.The author also found problems in the process of white-collar mobile phone reading:information homogenization,design simplification;the poor quality of content,the true extent is not guaranteed;weak awareness of copyright.Combined with the characteristics of white-collar reading,the author thinks that the white-collar mobile phone reading has the following trends:mobile phone reading effects keep developing;mobile phone reading will need to pay;pursuit of differentiation,personalized.Based on the above thinking and summary,the author gives some suggestions to the different objects(mobile phone manufacturers,application developers,mobile phone reading content producers,the relevant government departments,the white-collar)on how to improve the mobile phone reading.Although this paper uses the methods of literature research,questionnaire survey method,interview method,comparative analysis method,statistical method,discussion and summary of the white-collar mobile phone reading,empirical research data for mobile phone manufacturers,application development,content producers,the relevant government departments and their white-collar workers will bring certain practical significance.But because of its academic level is limited,there are still some shortcomings,I hope to expand the research object,and makes a comparative study of the introduction of foreign data,to fully explore the characteristics and problems of white-collar mobile phone reading,and reading market development will bring more profound significance to Chinese Mobile phone.