The Empirical Research On White-collar Youth’s Mobile Phone Reading

With the vigorous development of information technology, mobile phone has become the "necessities" of young people’s life, and intelligent mobile phone is more widely used by the white-collar youth. The diversified choices of mobile phone Apps and wide coverage of3Q4G communication networks, bring a "micro revolution" to young people’s life and have a huge impact which constantly changes the young people’s life, behavior, and communication. Correspondingly, as an important part of intelligent mobile phone users, the white-collar youth will lead to further changes in mobile phone media by their habits of using it.This thesis focuses on the new phenomenon, and through the network and point-to-point distribution, a questionnaire survey is conducted on414white-collar youth in Qingdao area on their habits of using new media and mobile phone reading, and got the first-hand data and information. With the empirical research methods, quantitative analysis and description are made on media contact rate, using habits, the contents that white-collar youth focuses on, etc. Basing on the above and with depth interviews, the thesis try to explore the motives and behavior of mobile phone media in interpersonal communication, so as to display the present situation and characteristics of white-collar youth’s mobile phone new media reading.The thesis is divided into five aspects:First, the paper analyzes the white-collar youth’s habits, choices, and ways in mobile phone reading. With the comparative analysis on reading time on different media, reading consumption to different media, mobile phone reading demands, and selection of mobile phone reading Apps, the paper analyzes the inevitable connection between the development of mobile phone media and mobile phone reading. At the same time, the paper provides support for the analysis of white-collar youth mobile phone reading.Second, the paper makes descriptive analysis on the present situation of white-collar youth’s mobile phone literature reading. The paper also analyzes the status of traditional literature reading in white-collar youth’s life, and finds that mobile phone literature reading is an indispensable way of their leisure entertainment as well. Through comparative study, the paper analyzes literature reading phenomena, such as white-collar youth’s cognition and information contact, interests and preferences, vision and influence factors of mobile phone, and makes a whole description.Third, the paper analyzes the status of white-collar youth’s mobile phone news reading. It makes an analysis on white-collar youth’s demands of news, news source, and selections of Apps. Compared with ordinary white-collar youth, those who work in media have unique and distinct characteristics in news selection.Forth, the paper makes descriptive analysis on white-collar youth’s reading behavior on life service Apps. It focuse on the analysis of communication service Apps, entertainment and leisure service Apps, comparing the comprehensive evaluations of meeting white-collar youth’s needs of information and entertainment, for a whole description.At last, basing on the analysis and summary of the characteristics and influence factors of white-collar youth’s mobile phone reading, the paper analyzes the time fragmentation,object diversification and free consumption, which are all prominent characters of mobile phone reading, and put it in the specific historical background to rethink the gains and losses. For white-collar youth mobile phone reading characteristics, the paper tries to give targeted opinions and suggestions.