"Micro-era" College Students' Network Public Opinion Guidance Research

The "micro era" is a product of the rapid development of information and communication technologies and mobile electronic devices.It has the characteristics of mass popularization,fragmentation of information,change of information splitting,rapid propagation,and diversified influence.With the widespread popularity of mobile terminals,the "micro era" has gradually integrated into all aspects of college students' daily learning and life.The guidance of college students 'online public opinion is a part of ideological and political education in colleges and universities.The guidance of college students' online public opinion is conducive to ensuring the health and safety of college network environment,promoting the ideological and political education of colleges and universities,and improving the moral cultivation of college students' netizens.This article uses statistical analysis methods to analyze the "micro-platform","microinformation","micro-communication" and "micro-environment" in the context of the "micro era",which has both opportunities and challenges for the guidance of college students' online public opinion.The "micro-age" has enriched online public opinion guidance and transmission media,enhanced the vitality of online public opinion guidance content,reduced barriers to online public opinion guidance communication,and promoted the formation of a funny and benign public opinion environment.At the same time,in order to increase the difficulty of network public opinion guidance in colleges and universities,uneven information affects ideology and value orientation,shakes the dominant position and weakens the right to speak,so that colleges and universities online ideological and political education is facing new challenges.The article believes that in the guidance of college students' online public opinion,they should adhere to the four principles of scientificity,positiveness,interactivity and comprehensiveness;by regulating the information collection,public opinion research,public opinion guidance,and evaluation feedback of the university's online public opinion guidance work Strengthen the process of network public opinion guidance in colleges and universities in various aspects;improve the work method of university network public opinion guidance by grasping the timing of public opinion guidance,grasping the strength of the force,and stressing the effectiveness and timeliness;by improving the main structure of university network public opinion guidance and clarifying the network public opinion Guide the responsibility of the subject,improve the network public opinion guidance of the university,and enhance the quality of the network public opinion guidance subject.Finally,the article also believes that a variety of platforms should be established for collaborative development,online and offline collaborative education,the establishment of inter-school information exchange and sharing,government universities Cooperation and co-construction and other mechanisms to further strengthen the mechanism construction of the network public opinion guidance of colleges and universities.