Research On Visual Language Design Of National Day Floats

The national day's parade float which is an important part of the Chinese National Day Ceremony displays the culture,economy and other social aspects of the country.Especially,It's fully shows the Chinese cultural feature and state image in the aspect of visual language.On one hand,the national day's parade float's visual language records and displays the external environmental effect from cultural system and special historial events,on the other hand,it recounts though the special arrangement of internal structure of decoration,crew and interaction,and achieves the building of the ceremony by visual display.The paper from the angle of visual language,taking the author's experience of designing the national day's parade float of 70 th anniversary as entry point,specifically discusses the history,feature orderliness of the national day's parade float's visual language.The author analyzes the diachronic change of the design of the national day's parade float at different times and explore the feature and reasons of the using of the national day's parade float's visual language at different times from long-term view.The author carrys out research and orderliness summary from five dimensions such as basic elements,narrative expression,symbolic symbolism,modeling structure and color application,and further analyzes the design of the visual language of the national day's parade float "Green Water and Green Mountains" of 70 th anniversary.Finally,the author organizes,summarizes and reflects the design of the visual language of the national day's parade float "Green Water and Green Mountains" of 70 th anniversary,and carrys out the summary of the design experience to provide inference for the parade float design of future Chinese National Day Ceremony or other large-scale events.