Research On The Development Strategy Of Resource-integrated Photovoltaic Investment Enterprises

With the rapid growth of the global emerging industry and increasingly exhausted traditional energy sources,environment pollution and energy crisis are increasingly aroused people's concern,represented by solar photovoltaic power generation of new energy industry developing rapidly,in the current policy situation,photovoltaic power station investment faces unprecedented market prospect.Due to the asymmetric information,end up owning party in the actual investment operation of photovoltaic power station in the high quality project setup cost and the cost is very high,in this article,through analysis of every link of photovoltaic power station investment parties,including the developer divide,consulting,project owner,operator,the buyer found the advantages and disadvantages,such as all participants are currently do not have make up asset holdings investment photovoltaic power station the ability of the defect of information asymmetry,the market demand and the status quo of the industry,under the dual role of the emergence of resources integrated photovoltaic enterprises become inevitable.The main research content of this paper is the enterprise development strategy of this kind of resource integrated photovoltaic investment enterprise,and the concrete analysis is made in DONGSONGPOWER.This paper firstly analyzes the development status of the resource integrated photovoltaic investment enterprises,and clarifies the connotation of such enterprises.Then DONGSONGPOWER,for example,analyzes the external environment and internal environment,the development of the enterprise from the external environment,in the current economic environment and industry development under the background of the policy,DONGSONGPOWER's industry in a favorable environment for development,in addition to technical innovation and further increase the investment profit space;From the internal environment,DONGSONGPOWER's management mode,operation mode and financial situation provide a strong guarantee for the development of enterprises in recent years.This paper USES the method of SWOT analysis DONGSONGPOWER strengths,weaknesses and opportunities,threats,through the establishment of a SWOT analysis matrix,gradually construct DONGSONGPOWER development strategies,draw DONGSONGPOWER,which should be taken in the current situation SO strategic advantage namely?strategic opportunity,make full use of the flexibility of its business model,the fast-growing enterprises.Combined with the internal factors and external environmental conditions of the enterprise itself,this article suggested DONGSONGPOWER such resources integrated photovoltaic enterprises concrete should be taken to parallel the development strategy of vertical integration and horizontal integration.Finally,this paper probes into the safeguard measures of enterprise development strategy from the aspects of improving enterprise system,enhancing brand influence,enhancing enterprise financing ability and innovating enterprise business model.Found through the literature,under the background of China's market economic system and photovoltaic industry research resources integrated photovoltaic enterprises have certain innovative development strategy,for this kind of enterprise's development strategy formulation to provide a reference and useful help.