Research On Development Strategy Optimization Of Hebei GJ Expressway Investment Management Co.,LTD

With the rapid economic development,my country’s expressway network is also continuously extending.As an auxiliary facility of expressways,expressway service areas play an important role in meeting the basic needs of drivers and passengers,improving emergency protection capabilities,and promoting the growth of social and economic benefits.effect.In recent years,with the rapid development of expressway investment and construction,people have also put forward higher and higher requirements for the operation and service of expressway service areas,explore the development strategy of expressway service area operating enterprises,enhance the value of expressway service areas,and realize expressway service areas.The healthy and sustainable development of highway service area is very necessary.This article takes the expressway service area operating company—Hebei GJ Expressway Investment Management Co.,Ltd.(hereinafter referred to as GJ Company)as the research object,and uses PEST analysis,Porter’s five forces model analysis,SWOT analysis and other tools to analyze the external environment and internal environment of GJ enterprises.Analyze the conditions and development obstacles,comprehensively assess the advantages,disadvantages,opportunities and threats of GJ company through the construction of a SWOT matrix,integrate GJ company’s goal requirements for restructuring,the responsibility mission of state-owned enterprises to maintain and increase the value of assets,and the SWOT matrix strategy selection direction to determine the implementation of a hybrid Strategy,and use the relevant theories of corporate strategic management to build an overall strategy,business-level strategy,and functional-level strategy system suitable for the development of GJ company,and propose targeted strategic implementation plans and safeguard measures.The overall structure is as follows: adhere to the principle of “benefit priority,high-quality development,steady and continuous”,with expressway service area business operation as the main line,enlarge and strengthen the main business of the service area,and strengthen the oil products,catering,supermarkets,and auto repair sectors.Profitability,adjust the water industry,advertising,conference service business,actively expand the diversified auxiliary business of trade logistics,cultural media,hotel accommodation,and advance the deployment of new energy and environmental protection industries,and at the same time use the service area differentiation and centralization strategy implementation to vigorously improve GJ Company’s service quality and economic benefits have gradually become the industry leader in highway service areas across the country.Through the construction of GJ company’s development strategy system,this article hopes that GJ company can further clarify the development direction,seize development opportunities,give full play to operating advantages,make up for development shortcomings,and provide strong impetus for the company’s healthy and sustainable development.At the same time,it also provides reference and reference for the development of expressway service area operating enterprises in the same industry.