Research On The Impact Of Sports We Media On Sports Emergency Reporting In The Post-epidemic Era ——Taking The Beijing Winter Olympics As An Example

In recent years,the national fitness strategy and the Implementation Outline for a Strong Sports Country have been put forward one after another,indicating that sport has become an indispensable part of national development and comprehensive national strength competition.In the post-epidemic era,the public’s dependence on the Internet has significantly increased,which is reflected in the surge of user scale and we-media quantity.Therefore,when more and more sports issues appear in the audience’s field of vision,it often causes extensive attention and discussion.The same is true of sports crises.As the largest large-scale sports event China has held so far in the post-epidemic era,the Beijing Winter Olympic Games has attracted everyone’s attention.When sports crisis comes up.Mainstream authoritative media mostly clarify or respond to official positions.Therefore,the impact of sports we media on sports crisis reporting is of certain significance.Sports we media,as the communication carrier of fanatical sports fans and sports fans,will affect the coverage of sports crisis events to a great extent.This study takes the influence of sports we media on sports crisis reporting as the research object,analyzes the characteristics of the outbreak of sports crisis events,and studies the influence of sports we media on sports crisis reporting.It puts forward that sports we media is easy to ferment sports disputes and generate hot public opinions.Sports "we media" has strong subjectivity and emotional expression,which makes public opinion hot.It is easy to attract the attention of hot sports figures and cause network onlookers.Finally,the mainstream authoritative media and sports we media form a joint force to form the direction of public opinion.After analyzing the influence of sports we media on sports crisis reports,conclusions and suggestions are drawn.Based on the research methods of literature research,case analysis and logical analysis,through the scientific research methods and the analysis conclusion,sports since the media in the crisis event reports will produce the following hazards: first of all,in the sports media homogeneityphenomenon serious situation in terms of content,and lack of in-depth reporting,difficult to form a virtuous public opinion;Practitioners lack professional quality,and too many subjective and emotional reports;Public viewing is easy to cause network violence,and the image of hot sports figures is damaged;Social contradictions cause the tendency of sports politicization and harm the development of sports.Finally,some suggestions are made,including the establishment of crisis warning and response mechanism,the improvement of professional quality of sports we-media practitioners and netizens,the perfection of punishment system for online violence,and the rejection of the tendency of sports to be politicized.Finally,through the research on the impact of sports we media on sports crisis events in The Beijing Winter Olympics,reference suggestions are provided for the development of sports we media from the perspective of communication.