The Investigation And Analysis Of Chinese Media's Coverage Of National Student Sports Events

This paper is based on the student sports events through the news media reports on the positive impact of school physical education;It reflects the current social influence of school physical education and sports events from different aspects.How to promote the development of school sports and student sports events through the role of media publicity.First of all,through a large number of literature review to understand the academic achievements in this research field,the accurate conception of this research;Then,interviews were conducted with journalists from mainstream media in China,sports media in colleges and universities,and sports research experts in schools,so as to further understand the characteristics,concerns and development of students' sports events before and after competitions in different media.Finally,data analysis was conducted on national authoritative media and representative national student sports events to analyze the reasons for the differences in the number,form and content of reports,so as to further verify the expected results of this study.This article selects 2017 and 2018,the five representative national student sports events for the sample,select national television media,network media and newspaper media for a total of 13 as the research object,and using literature method,interview method,case analysis,logical analysis,the analysis of the following research:(1)to select a national authoritative media and national student sports events to comb and defined,and according to this study need to sample.(2)understanding the students sports news media coverage of the different forms and characteristics,the state sports media,national sports and school sports related policies and measures,China's online media,television media and newspaper media reports on the current situation of the national student sports events reported,find differences from the survey data,analysis the problem.(3)analyze the close relationship and far-reaching influence of student sports events on school physical education and the influence of school sports and physical education teaching work on student sports events from the coverage of national student sports events by Chinese media.(4)to analyze the problems existing in the development of school sports work and the holding of student sports events,the hindering factors and reasons existing in the coverage of national student sports events by Chinese media,and put forward scientific improvement methods according to the national policies and thedevelopment status of school sports teaching.The conclusion reached through investigation and analysis is as follows :(1)since the 18 th national congress of the communist party of China,the national school sports work has achieved obvious results,although the mainstream media coverage of student sports events is not much.But the general trend is that the mainstream media gradually increase the emphasis on student sports events.(2)there are significant differences in the number and proportion of coverage of national student sports events by network media,TV media and newspaper media;The number of network media reports is obviously higher than that of TV media and newspaper media.Network media report more pictures and texts;Newspaper headlines and columns predominate;Television media coverage of the event and the opening and closing ceremonies outstanding.(3)the further development of school sports needs to be realized through multiple ways.As a kind of new media,network media are more closely related to each other,with a growing audience,coverage and content,and a significant proportion of picture news.As the traditional media with the strongest timeliness,TV media can broadcast and report student sports events more directly and conveniently,with the best viewing effect.As a traditional paper reporting media,newspaper media have more depth and connotation in the coverage of the event and can better express its unique educational significance.Only by continuous development and integration of media,can the good development of student sports events be positively affected,and can the purpose of promoting school physical education be achieved.(4)through data collection and analysis,what concerns and problems can be found in media reports of student sports events?Interviews with experts and scholars in relevant fields are conducted to understand their ideas and put forward reasonable Suggestions on the problems in this study.(5)it is suggested to increase the government's policy preference for student sports events;The professional level of news media workers should be improved comprehensively;All sectors of society should be aware of the close relationship between student sports events and school physical education.