| Since tencent sports signed a contract with the NBA in 2015 to become the exclusive broadcaster in the Chinese mainland,its basketball resources in China have been growing day by day.Now it is not only the exclusive partner of the NBA's digital media in China,but also the new media partner of the CBA league.Tencent sports has grown into the largest basketball information platform in China from 2015 to 2019.ESPN is the world's largest professional sports media,is a leading figure in sports media.Therefore,the study of these two platforms has certain representative significance.As an important part of sports news,sports figure report is also one of the important channels for the audience to understand sports projects.Good sports figure report can promote the development of sports projects faster and improve the national popularity of sports projects.Therefore,this paper tries to absorb nutrition from the narrative theory,takes the character reports of tencent sports and ESPN as the research object,tries to study the narrative characteristics of the two media's character reports,and summarizes the shortcomings of tencent sports in the character reports.This paper is divided into six parts.The first chapter is the research background,purpose and significance of this research,and combed the current research status of sports personality report and news narratology.The second chapter is the analysis of the narrative objects reported by Tencent and ESPN characters.The author summarizes the characteristics of the two media's choices of narrative objects through statistical analysis.The third chapter is the narrative theme analysis of tencent and ESPN's character reports.The author analyzes the characteristics of the two media's character reports on the narrative theme by collecting the data of the two platforms' character reports from 2015 to 2019.The fourth chapter is the analysis of the narrator.The author summarizes the characteristics of the narrator in the two platform reports as the narrator of different stories and the narrator as the auxiliary.The internal and external narrator mixes two characteristics.The fifth chapter is the narrative structure analysis of the character reports of tencent sports and ESPN.After the text analysis of the two major platforms,the author concludes that the fragmented structure of the character reports of tencent sports is the majority,while the mainstream of ESPN is the story.The sixth chapter is the analysis of narrative perspective.The author makes a textual narrate analysis of the character reports of tencent and ESPN from three aspects:the neutral omnipotence perspective,the single character limited knowledge perspective and the compound multiple perspectives.On the basis of the above research,the author summarizes the two obvious shortcomings of tencent sports in the character report,that is,the narrative subject matter is not balanced,and the quality of the character interview is not high,leading to the limitations in the narrative perspective,narrative and narrative structure of the writing.It is hoped that the study of this paper can provide some enlightenment and ways to improve the character reports of tencent sports,so as to make full use of its own advantages in the future reports of China's local professional basketball league,and further spread the territory of CBA in China. |
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