Research On Chinese And Foreign Equestrian Sports Reports From The Perspective Of Frame Theory

Equestrian sports originated in Europe.At present,the development level of the equestrian industry in Europe and the United States leads the world.Under this background,reports and industry publicity of equestrian sports in Europe and America have formed a relatively complete and relatively fixed mature model.However,China’s equestrian sport is still in the early stages of industrial development.The level of equestrian sport reporting is still far from abroad.There are many problems in the content of the report that need to be summarized and resolved.This study selects three professional Chinese and foreign equestrian media to analyze and summarize the texts of Chinese and foreign equestrian sports reports from the perspective of the main body of communication.Problems such as insufficient strength and need to be improved in speaking skills.There is a "humanistic spirit" framework in domestic equestrian media reports,which is different from the "horse first" framework in foreign equestrian media reports,reflecting the lack of understanding of the spirit of equestrian sports by domestic professional media.Through the inquiry of literature and interviews with professionals,the reasons for the above phenomenon are analyzed: the concept of equestrian media coverage in China needs to be improved,the cultural identity of modern equestrian sports is insufficient,and the domestic sports horse industry is not fully developed.Comprehensive text analysis and reasoning,from the perspective of the main body of communication,on the selection and construction of the reporting framework,put forward directional suggestions at the ideological level;to solve the problems in the current reporting text,put forward specific strategies at the practical level.At the ideological and conceptual level,it is recommended that the professional equestrian media in China form a reporting concept of "equal on humans and horses",find a balance between "elite" and "civilian" narratives in reporting,and adhere to the use of the "science popularization" framework in daily reporting.In terms of practical operation,the subject of the report "horse" will be increased in the coverage of the report subject,mainly in the field barriers.The choice of genre should be diversified,and reports should be written according to the characteristics of different genres to increase the proportion of videos and pictures.In terms of report structure,we should gradually get rid of template writing and explore and form our own mature structure on the basis of drawing on foreign reports.Information sources should be richer,and attention should be paid to the use of high-quality information sources.In terms of expression skills,more rhetorical techniques are added to the report to increase the storytelling and fun of the game;adding detailed descriptions to make the report personal.