Design And Practice Of Blended Teaching Of "Marketing Fundamentals" Course Of Secondary Vocational Schools Based On OBE Concept

The rapid development of modern information technology enables he link between information technology and education become closer and closer,and the introduction of more and more relevant policies has laid the foundation for the further development of education informatization,which has gradually become the focus of research in the field of education.Secondary vocational education plays a crucial role in vocational education.Hence,it should pay great attention to the cultivation of student’s occupational competence.Moreover,how to make advantage of educational informatization to improve teaching is the breakthrough of secondary vocational education reform in China.Further adapt to society’s demand for talents could be beneficial from two aspects.One is constructing a connection between information technology and traditional teaching reform.Another one is strengthening the cultivation of students’ knowledge,ability and quality.The key factors to enhance the quality of talent training are curriculum and teaching,so secondary schooling should adhere to the student-centered and result-oriented OBE concept when carrying out curriculum construction and teaching reform.In addition,the design of a hybrid online and offline teaching model is supported by the mobile teaching platform.Taking the Course "Marketing Fundamentals" of Secondary Vocational Financial Affairs foremost as an example,the teaching case "Understanding marketing mix" is used in the concrete design and practice of hybrid teaching,including teaching design,teaching process and teaching evaluation.A questionnaire was designed from the student’s perspective to investigate the effectiveness of the Blended Teaching Model in the middle-level "Marketing Fundamentals" course.The practical results prove that most students are satisfied with the blended teaching mode designed in this paper,and the students’ enthusiasm in participating in learning activities has increased under the blended teaching mode,which can effectively drive the classroom learning atmosphere with good teaching effect.At the same time,some problems have been found in the practice process.Teachers should strengthen the guidance and supervision of students,improve their own information technology skills as well as actively explore the mobile network teaching platform,with the aim of better improving the teaching effect.