Research On The Inherent Logic And Governance Strategies Of Network Public Opinion Group Polarization From The Perspective Of Information Ecology

With the development of new Internet technologies,the scale of Internet users and the Internet penetration rate in China keep rising,and hot network events keep appearing.Due to the anonymity of the network and other characteristics,there is a phenomenon of group polarization of public opinions in the real cyberspace.As the phenomenon of group polarization is often closely related to social hotspots,social public demands,and government administration,under the background of the constant outbreak of social contradictions in the current social transition period,the group polarization of Internet public opinion has gradually attracted the attention of academic circles.However,the previous research on the polarization of Internet public opinion groups in academic circles anchored the key issues to the difficult issues such as the endogenous logic of network hotspot events and the key influencing factors.Due to the use of single case studies in methods,the robustness level of the public opinion group’s polarization influence variables and the macroscopic degree of endogenous logic found in related studies have not satisfactorily met the research on the governance of Internet public opinion polarization.Based on the perspective of information ecology,this article sorts out and summarizes the research of previous generations from the five elements of information,information people,information technology,information environment,and government response to extract "event types","public appeals",and "opinion leaders","Starting method","propensity for media coverage","rumor" and "government response time" seven explanatory variables,And through the "China Internet Public Opinion Analysis Report" released by the People’s Public Opinion Monitoring City,42 network hot events between2013 and 2018 were selected,and clear set qualitative comparative analysis methods were used for variable identification and logical capture.The research finds that:(1)There are three kinds of path combination logics for group polarization under the influence of multiple factors,namely public appeal type,public management event polarization combination,and non-public management event polarization combination.(2)According to Parsimonious,the shortest path combination is "Public Interest Request * Government response is not timely",which is also consistent with the current research on the "stress-response" model of government Internet public opinion proposed by the academic circle,which is also in line with the status quo of Chinese Internet public opinion.(3)The types of events,public demands,starting methods,and opinion leaders are the key factors,which have an important impact on the group polarization of Internet public opinion.(4)"Government response" exists in the combination of polarization paths of all Internet public opinion groups,that is,the government response is a necessary condition for the polarization of Internet public opinion groups.This is closely related to China’s unique Internet public opinion environment.No matter from the development of culture,new media or the system,the public expects the government to respond after the incident.The article proposes countermeasures and suggestions for the governance of Internet public opinion by updating the concept,constructing mechanisms,and improving response capabilities.