Social Network Public Opinion Based On Group Polarization Evolution Analysis And Governance Countermeasures

Group polarization is the main way to generate online public opinion.As a unique phenomenon of social network public opinion mutation,group polarization is often characterized by distinct emotional and irrational characteristics,which can easily lead to violence in cyberspace.The crisis of tendency and polarization of social network public opinion eventually evolved and escalated into a social and public crisis event.As an important subject of network public opinion governance,government departments should take the initiative to assume the responsibility of governing the social network public opinion of the circle group.At present,the government departments have achieved initial results in the governance of public opinion on the social network of circles: for example,the establishment of a public opinion supervision system,obvious results of special public opinion governance actions,progress in the popularization of public opinion governance,and continuous upgrading of public opinion governance technical support;There are still many problems in the process of government departments in the process of public opinion governance on the social network of circles: the main problems are that the public opinion governance system is not perfect enough,the group polarization situation is not accurately grasped,the crisis guidance and response is not scientific enough,and the construction of the governance guarantee system is not perfect;The main reasons are as follows: the concept of public opinion crisis management needs to be improved,the grasp of the law of public opinion evolution needs to be strengthened,the public opinion response system and mechanism need to be straightened out,and the public opinion response and handling capacity needs to be improved.In view of the problems and causes of government departments in the governance of public opinion,it is suggested to carry out the governance of circle group social network public opinion from the following four aspects:First,enhance the scientific cognition of the polarization situation of circle group social network public opinion,mainly including paying attention to circle group social network Online moral education of user groups,grasping the evolution law of group polarization of circle group social network public opinion,strengthening the positive guidance of circle group social network public opinion polarization;secondly,strengthening the early warning research and judgment of circle group social network public opinion polarization risk,mainly including designing circle group Social network public opinion polarization risk early warning system,formulating circle group social network public opinion polarization crisis management plan,setting up circle group social network public opinion polarization monitoring and early warning team;thirdly,improving the emergency capability of circle group social network public opinion polarization management and control,mainly including strengthening Disclosure of public opinion polarization incident information in the circle group social network,improving the emergency response system for the circle group social network public opinion polarization,and building the circle group social network user group information exchange platform;Fourth,improve the guarantee system for the governance of the circle group social network public opinion polarization,mainly Including improving the legal system guarantee system of circle group social network public opinion,optimizing the circle group social network public opinion monitoring technical guarantee system,and improving the circle group social network public opinion collaborative governance guarantee system.The main innovations of the article include the following three aspects: firstly,the topic selection closely follows current events,and selects the social hotspot of circle group social network public opinion group polarization event as the research object;secondly,it belongs to multidisciplinary research in the type of disciplinary research.,involving public management,social administration,information communication,social psychology and information technology and other disciplines;three based on the theory of group polarization,comprehensive use of literature review method,data analysis method and inductive analysis method,etc.Various research methods.