Research On Group Polarization Based On Microblog Public Opinion Analysis

With the help of the booming development of network technology,the interactive social platforms represented by Microblog break the monopoly of traditional media information and allow more and more audiences to participate in the discussion of network hot events or major issues.Microblog has become a new channel for netizens to express their demands freely,and it also carries social attitudes as a space for public opinion.Multiple communication subjects enrich network culture,but also make the field of public opinion more complicated.The irrational speech and irrational behavior on the network platform also increase the group polarization phenomenon year by year.The problems caused by group polarization,such as the spread of democracy,horizontal network violence,reinforcement of moral judgment and suppression of network opinions,are not conducive to the construction of a good network public opinion environment,and have also become a huge problem in the management of public opinion.As the breakthrough point,this paper takes sina Microblog public opinion analysis selecting recent far-reaching sports crisis-China's swimming places star sun on February 28,2020 by the international sports arbitration court(CAS)suspended for eight years for "violent resistance to check" charges(hereinafter referred to as the "sun rejects event"),combined with the description of network public opinion and group polarization theory,explores the public opinion in the formation and dissolution of group polarization phenomenon,the forming mechanism and existing problems of group polarization phenomenon,designed to tease out different public opinion lifecycle,group polarization digestion phase of public opinion characteristics and group polarization performance difference,deepen the understanding of group polarization theory,Then put forward the feasible improvement strategy.In this paper,the theory of group polarization is creatively applied to the analysis of Microblog public opinion in sports crisis events.Data mining method and case study method are used to make a quantitative analysis of the phenomenon of group polarization in Sun Yang's refusal to examine.With the help of Sina micro-hot spot application,Zhiweispread analysis and Guni Internet public opinion monitoring system,the trend of public opinion of events over a year is traced back with big data as the methodology,and the valuable data captured,mined,counted and analyzed are visualized and expressed with the demand for public opinion analysis of sports crisis events driven by big data.Organically combine social psychology and sports communication,expand the scope of theoretical research,and provide feasible suggestions for public opinion guidance of sports crisis events in the future.