Analysis And Research Of Internet Public Opinion Management Under The Background Of Big Data

With the development of the Internet and the popularization of smart devices,the Internet has deeply integrated into social development and people’s lives.Hot topic of concern.As a new stage of informatization development,big data has made various industries pay more and more attention to the value of data.Exploring and using big data technology has become an important starting point for it to occupy a new round of competitive advantage The management of online public opinion also brings opportunities and challenges.On the one hand,big data can provide new technical support for network public opinion management and improve the accuracy of network public opinion analysis;on the other hand,it increases the data volume and complexity of network public opinion,and accelerates the frequency and spread of network public opinion Challenges such as complex data,difficult to quantify,and low value density.In the era of big data,the main body of online public opinion events is complex and diverse,the relevant laws and regulations are incomplete,the quality of netizens is uneven,and there are related problems in its governance process.In this paper,by reading a lot of literature and drawing on the theoretical research results at home and abroad,starting from the new trend of online public opinion under big data,this paper further studies the relationship types of online public opinion events,uses case collection and analysis methods,and selects hot networks in the past three years.For public opinion events,select relevant indicators and assign values through clustering methods,use cluster analysis to derive the relationship types of different network public opinion events in the era of big data,from the perspective of different event subjects,and extract big data based on the research results Based on top-level monitoring,industry standards,and creating a good network environment,Times Network builds a governance mechanism for network public opinion,which can more scientifically interpret and analyze research objects,combine big data with network public opinion management,and enhance network public opinion in the new era.Management ability.