Research On Countermeasures Of College Students’ Online Public Opinion Management In The Era Of Big Data

In the era of big data,information dissemination,consultation interaction,and online public opinion have become unprecedentedly fast,intelligent,and diverse,leading to the continuous deconstruction and subversion of traditional methods of dissemination and management of social public opinion.The concealment,virtuality,and divergence of online public opinion have had a significant impact on the ideological concepts and online behavior of college students,and have also brought new structural,technical,and institutional challenges to the management of online public opinion in universities.Especially negative online public opinion will gradually pose a threat to social public safety in the form of "content threats".Therefore,higher education institutions need to undergo a new transformation in the way and mode of managing college students’ online public opinion,in order to reduce and avoid the relevant hazards and risks of managing college students’ online public opinion in the era of big data.Strengthening the monitoring and scientific guidance of college students’ online public opinion in universities,effectively resolving the crisis of college students’ online public opinion,has practical significance for national security,and is also the necessary connotation and meaning of comprehensively practicing the overall national security concept.Based on this,this article uses methods such as literature review,questionnaire survey,and interviews to study the student groups of three universities in N city.Based on theoretical research and empirical analysis,it answers the questions about the functions of online public opinion management for college students,the impact of big data on online public opinion management for college students,and the impact of big data on online public opinion management for college students What are the problems and reasons for the management of online public opinion among college students in the era of big data.The core issue is "How to optimize the management of online public opinion among college students in the era of big data?" In order to provide practical and feasible strategies and suggestions for the current management of online public opinion among college students,reduce the harm of public opinion management and avoid the risks of public opinion management,and achieve the institutionalization,normalization,and security of online public opinion management among college students,To enhance the ability of college students to govern online public opinion and modernize the governance system.