Research On Online Public Opinion Of 2022beijing Winter Olympic Games Under The Background Of Big Data

The rapid development of big data technology has promoted the reform of media communication mode.However,with the diversification of communication forms and information production,the network public opinion is also characterized by interactivity,diversity and immediacy under the background of the Internet.Under the influence of the background of sports power and people’s growing living standards,sports events have become an important part of the audience’s daily life,and the online public opinion of sports events has also become the topic of the audience’s daily attention.Therefore,the guidance and governance of the online public opinion of sports events are facing new opportunities and challenges.In view of the change of technology and form,when in the face of sports network public opinion,especially in the face of large sports network public opinion,understand sports network public opinion affected by what factors,grasp the trend of public opinion,the key node of bad network public opinion,a more scientific and reasonable use of big data technology for sports network public opinion,how to quickly make the right decision to make sports network public opinion evolution towards positive positive perspective,become a sports network public opinion research issues.This paper,on the basis of theoretical analysis and empirical research,with the 2022 Beijing Olympics as the research object,the 2022 Beijing Olympics sports network public opinion for the research content,under the background of big data,big data,such as cloud computing,the emerging technology of the 2022 Beijing Olympics sports network public opinion,analyzes the sports during the 2022 Beijing Olympics network public opinion in the view of information aggregation and the spread of factors.By grasping and processing the data related to sports events of the 2022 Beijing Winter Olympic Games,the process of individual views aggregation,consensus formation,information diffusion,polarization or cluster of views in the online public opinion of sports events is analyzed.On the basis of the combination of quantitative research and qualitative research,using the combination of network analysis,data analysis and theoretical framework,the combination of literature and empirical research method,through the study of the 2022 Beijing Olympics sports network public opinion research,the following conclusion: sports network public opinion evolution should not only pay attention to the influence of social political and economic factors,and to study the interaction between the actors in cyberspace network public opinion aggregation and network public opinion information diffusion of dynamic evolution process,at the same time to focus on the changes brought about by the development of information technology.Compared with other types of online public opinions,the online public opinions of sports events have strong focus,periodicity and entertainment,the emotional attitude of sports events is clear,the topic extension is high,and the scalability of events is obvious.This paper analyzes the related factors affecting the aggregation of views and information diffusion of network public opinion,such as the acceptance of communication subjects and their opinions,emotional tendency,the correlation of each factor,the weight of keywords,and the influence of information diffusion,such as key nodes,actors,communication distance,external intervention and other factors.The analysis of various factors in the process of the dissemination of online public opinion on sports events is helpful to better understand the development of online public opinion on sports events,provide timely suggestions for the development direction and governance of online sports events,and provide theoretical reference and practical contribution for promoting the public opinion guidance and governance of online sports events.