Research On The Utilization Of Rural Public Digital Cultural Services

Since entering the digital age,the number of Internet users in China has shown a trend of rapid growth,which has gradually increased the public’s demand for digital cultural resources and related services.As an important aspect of the national public cultural service system,public digital cultural service is a service system with distinctive epochal significance and practical significance,fully combining with the background of the digital age constructed by the country.The purpose is to achieve better protection of the basic cultural rights and interests of the public.Providing free public digital cultural services to the general public is also one of China’s important measures to build a service-oriented government.Public digital cultural services not only have an educational effect on the general public,but also help to eliminate the digital divide and facilitate the further development of national cultural undertakings.This makes public digital cultural services need to be equalized to meet the basic needs of different public’s cultural needs.Among them,it also includes the vast rural public at the end of public digital cultural services.However,the current public digital cultural services are still in a state of unbalanced service supply and low public use efficiency.This situation is particularly prominent in rural areas.The rate of public’s awareness and utilization about public digital cultural service in rural areas is low.This is not only affected by insufficient service supply,but also affected by the rural macro environment and personal factors.At the same time,rural public digital cultural services still have certain shortcomings,and the research results directly related to rural public digital cultural services are not rich enough,and further in-depth research and exploration are needed.Based on the actual situation in rural areas,this research analyzes the existing problems or dilemmas from the perspective of the use of rural public digital cultural services.It is guided by service-oriented government theory,public product theory,and new public service theory,and this research adopts comprehensive research methods such as literature research method,interview method,grounded theory,network research method and case analysis method.While understanding the public digital cultural service profile of the research site,grounded theory is used to qualitatively analyze the original interview data collected in the interview to form a more systematic theoretical result.On this basis,the study further took the survey village as a case.Through an in-depth analysis of the research content,it is found that the rural public has some problems or dilemmas,such as relatively low cultural atmosphere,low awareness,low degree of matching between supply and demand and indifference and poor service accessibility in the use of public digital cultural services.Combined with field visits in rural areas,this research proposes feasible countermeasures,such as invigorating rural cultural atmosphere,publicizing and promoting effectively and in-depth,absorbing rural public participation and improving service accessibility and so on.