| Against the backdrop of China’s stable economic operation,the development of rural society has achieved remarkable results,the cultural needs of rural residents have been further released,and villagers’ demands for public cultural services have gradually increased.Promoting the development of public cultural services in rural areas and promoting the quality and efficiency of rural public cultural services has become an important link in promoting the revitalisation of rural culture.The state is leading the way with a more proactive public cultural policy,increasing financial expenditure on rural public culture and regulating the level of public cultural services,but there is still a gap between the supply and demand for rural public cultural services,with problems such as low satisfaction,lack of willingness to participate,and low utilisation of services due to uneven supply and demand.Based on the supply and demand perspective,this paper summarizes the data from the China Statistical Yearbook,Shanxi Provincial Statistical Yearbook,and the statistical bulletin on culture and tourism development,and selects County Z in Shanxi Province,a central province where the overall level of public cultural services is relatively backward,to conduct a questionnaire survey with public cultural activities,public cultural facilities,public cultural education,special cultural services and digital cultural services as the main items.We also interviewed local township cadres to gain a deeper understanding of the current supply and demand of public cultural services in rural areas of County Z.This paper uses the New Public Service Theory to provide theoretical support for the establishment of a demand-driven supply mechanism for rural public cultural services by using public satisfaction as an indicator of its effectiveness.At the same time,this paper uses political system theory as the main theoretical framework,based on the cyclical process of "input-transformation-output-feedback",and analyses the input of cultural demand,the internal transformation,the output of supply decisions and action plans,as well as the feedback of output results on the environment to produce reactions and influence re-input,to investigate the causes of the imbalance between supply and demand of rural public cultural services,and further conclude the interaction between the environment and the political system in rural public cultural services.The results of this paper show that the supply of public cultural services in rural areas is characterized by an overall adequate total,uneven structure,tangible abundance,intangible insufficiency,emphasis on implantation,and neglect of cultivation,and the overall cultural demand of rural residents shows a high demand rate,unevenness of each content,obvious differences,more emphasis on their own sense of participation,more pragmatic demand,and strong awareness of special cultural services.The comparison of supply,demand,and utilization rate reveals that there is indeed an imbalance dilemma in public cultural services in rural areas,which is manifested by the mismatch between the total amount of supply and demand and poor structure of some programs to meet demand;as well as the mismatch between supply and demand changes in the supply process and the lack of long-term mechanism.In the perspective of political system theory,the problems in the process and operation rules of the decision-making mechanism are the important reasons for this situation.This is reflected in the distortion of demand input information,the obstruction of demand transformation process,the failure of decision output results,and the failure of information feedback processing.Each of these failures can be the cause of the imbalance between supply and demand in rural public cultural services,so it is important to tackle each of these problems one by one.First,smooth the input by establishing a two-way communication platform and correcting the functions of village committees;second,achieve a reasonable conversion by changing the government’s thinking and encouraging citizens to participate in decision-making;third,ensure the output effectiveness by guiding audience demand,encouraging social capital participation,and consciously accepting supervision;and fourth,improve the feedback by optimizing the assessment mechanism and dynamically monitoring changes in demand. |
