| In the current society with rapid economic development,the real estate industry,as a pillar industry of the national economy,continues to contribute an important force to the promotion of my country’s economic development.The people’s desire to pursue a better life has continued to increase,and there has also been an increase in the demand for the construction of supporting facilities and the construction of real estate and residential projects.In recent years,with the introduction of the control target of "housing to live without speculation",national regulatory policies have gradually increased.The past era of rapid industry development and high profit returns has ended,and the real estate industry has begun to experience a winter.In an extremely competitive environment,if real estate companies want to survive and develop,they must find ways to ensure the profitability of real estate projects,and effective cost control has become the most important means.This is also the primary way for real estate companies to enhance their core competitiveness and regain market advantages.To do a good job in project cost control,it is necessary to conduct full-cycle,full-element,and full-staff management and control from all stages of decision-making,design,bidding,construction and marketing,so as to achieve the highest efficiency and maximum profit.This paper takes the second phase of BGY real estate H project as the specific research object,analyzes the definition and composition of real estate project cost,and discusses the connotation,principles,basis,procedures and related theories of real estate project cost control.According to the actual situation of the project cost control of the real estate company,through the post-project evaluation,find out the deficiencies and causes of the cost control of the BGY real estate company in the five stages of decision-making,design,bidding,construction and marketing.Combining the results of theoretical research and analysis,put forward the cost control optimization measures at each stage of the project development are implemented in the second phase of the H project,so as to realize the establishment of a clear cost control system throughout the entire cycle,help the project control the target cost within the planning range,and provide effective measures for other real estate development projects. |