Cost Control Research Of Huayuan District In Chongqing Real Estate Construction Project

In recent decade, China’s real estate industry obtained rapid development, but with volatility of operation of macro economy and housing prices are high, the government’s control power industry growing, and increasingly fierce competition within the industry. Large real estate companies use of resources, capital and talent advantages, realize scale expansion, the industry profit margins squeezed more and more thin. In this case, improve project profit levels become a sign of real estate enterprise’s core competitiveness. As a result, the importance of real estate project cost management is emphasized.This paper takes Chongqing Huayuan district construction project as the research object, on the basis of cost control related theory, analyses the whole process of the project cost management. First, this paper introduces the research background and purpose, and the domestic and foreign research present situation of cost control, pointed out in this paper, research methods, innovation and deficiency. Secondly, this paper introduces the construction project cost control of real estate related theory, including the theory of real estate development, cost control and cost control of real estate construction project of the object, cost structure, the influence factors of cost control. Third, the construction of Huayuan district in Chongqing project are introduced. Mainly illustrates the background of Huayuan village construction projects, organization structure, etc., will be Huayuan district construction project is divided into investment decision, design, construction and project marketing four stages, and pointed out that A real estate developers on the various stages of cost control goal is different. Decision-making stage of cost control is the most important, the second respectively, design stage, construction stage and marketing stage of cost control. Finally, it introduces A real estate developers in Huayuan project cost control measures, concrete is:investment decision-making stage of the project feasibility study, economic and technical indicators and determine the project, the project cost estimates are made; Design phase, design bidding and strengthening the supervision work, implements the quota design and design units and signed a responsibility; Construction stage and the implementation of the project bidding management, and the purchasing cost, cost of the construction site and project completion settlement are carried on the strict cost control; In project marketing stage, the project of the cost of pricing, marketing channels, marketing, advertising and marketing expenses are the cost estimates. Fifth, according to the effect of cost control, find out the company A in Huayuan project cost control problems, mainly:investment decision-making stage to ignore the cost target, relying on experience data; Design stage design strong subjectivity, designed a figure before audit consciousness is not strong; Construction stage ignored the project cost control, the parties involved in the quality of information communication, the construction contract management is out of control, not set up within the tender control price. Finally, according to the above problem, this paper puts forward the reconstruction measures:investment decision-making stage to set up the scientific target cost, cannot rely too much on experience data at the same time, must carry on the detailed feasibility analysis and research; Design phase in order to strengthen the economic and technical analysis of design and design review before the figure; In the project construction phase, it is necessary to determine reasonable quality standards, to establish perfect information communication mechanism, strengthen the contract management and project bidding management.This paper hopes through to the chongqing Huayuan plot the analysis and research of the construction project cost control, makes every effort on the basis of the study summarized the experiences and lessons of the project cost control, after the real estate construction project cost control to provide certain theoretical and practical reference value.