Research On The Design Of Huining Red Cultural And Creative Products Based On Narrative Theory

Red cultural and creative products,as a medium of communication,can effectively spread "red culture" and "Long March spirit".The narrative design theory uses the technique of "telling stories" to design cultural and creative products,which can better meet the needs of "telling red stories".Therefore,this article conducts research on the design of Huining’s red cultural and creative products.Based on narrative design methods and combined with the means of "telling red stories",a narrative design system for Huining’s "telling red stories" cultural and creative products is constructed,in order to better convey Huining’s "red culture" and "Long March spirit".This article will conduct research on the design of Huining Red Cultural and Creative Products from the following three aspects:Determine the narrative theme of the Huining Red Cultural and Creative Product and construct the product narrative plot.Through the analysis of Huining red Cultural resource management,cultural selection is carried out from three aspects of material,behavior and spiritual culture,and user needs are analyzed to determine the narrative theme of Huining red cultural and creative products on the "Long March".When constructing the narrative plot of Huining’s red cultural and creative products,by analyzing narrative theory and combining it with the design theory of red cultural and creative products,three suitable plot settings for red cultural and creative products are proposed,namely: linear,transitional,and progressive plot settings.Finally,the linear plot setting that conforms to the narrative theme of "Long March Road" Huining’s red cultural and creative products is determined,And constructed the plot setting process for the "Long March Road" Huining red cultural and creative product.Analyze the narrative design expression of Huining’s red cultural and creative products.Based on the narrative theme of the "Long March Road",the carrier of Huining’s red cultural and creative products is determined to be the puppet machine device.Through the emotional three-level theory,the design factors of the puppet machine device,such as appearance,color,material,function,and emotion,are collected and screened from the three levels of instinct,behavior,and reflection.Samples of the puppet machine device are collected,including the material of the body,character shape and volume,surface texture and color Conduct design element analysis and intention scale drawing based on operational methods and emotional interactions,determine the design elements of the puppet machine device,and express the product narrative.To achieve the narrative design goal of Huining Red Cultural and Creative Products.Narrative analysis is conducted on the colors,materials,character shapes,operating methods,and emotional interactions of the puppet machine installation from three aspects: visual factors,functional features,and product operation paths,in order to express the spiritual connotation of the Huining Red Culture.And through the display of the overall plan,the design of the "Long March Road" themed Huining red cultural and creative products was elaborated from the internal structure,product size,and packaging of the puppet machine device,effectively verifying the value of narrative design theory in the application of red cultural and creative products.This article integrates narrative theory into the development and design of red cultural and creative products in Huining.It is fervently wished that this design approach can effectively validate the potential of narrative theory in the realm of red cultural and creative product design,and create a design technique more appropriate for the amalgamation of red culture and modern creative products,thus allowing for the perpetuation and advancement of red culture.