| Chinese idioms are like a testimony to Chinese national history and culture,and are called the living fossils of Chinese national culture.Most of the traditional idioms in Chinese have been formed from ancient times to the Qin and Han dynasties.After thousands of years of historical accumulation,Chinese idioms are broad and profound.It is not only a special language,but also the precipitation and crystallization of a long history and culture.Design based on Chinese idioms is not only an important strategy for the development of China’s cultural and creative industries,but also can enhance my country’s cultural competitivenessAt present,the related design of Chinese cultural entrepreneurial products is temporarily in the stage of imitation and reference.Existing academic research mainly lies in the artistic expression of cultural and creative product design,ignoring the entire process of cultural and creative product development.This article starts with the complete process of cultural and creative product design,the perspectives and directions considered in the process of cultural and creative design by interdisciplinary communication,marketing,and art design,combined with the HEX creative method to construct ideas and methods for cultural and creative product design,and Take the "Yu"idiom cultural creative design as an example to verify this creative design method of cultural creative products,and provide cultural creative designers with new design ideas and research perspectivesThis article uses literature research method,inductive deduction method,user research method,case analysis and other research methods.Through five chapters,the following research is completed(1)Based on literature and field research and analysis,conduct research and analysis on the development status,market status and design methods of the existing cultural creative product design,and clarify the design goals.Analyze the cultural connotation of Chinese idioms and their application research in contemporary life to prepare for subsequent design practice(2)Relying on the existing academic research results,combining design studies,communication studies,and actual project experience involved,sort out the development path of cultural and creative product design.Analyze the similarities between the HEX creative method of Dentsu Advertising Company and the design of cultural and creative products,and propose a creative connection method for cultural and creative product design(3)Relying on the research results of this article,use Chinese idioms to carry out design practice and application to prove the feasibility of the creative connection method of cultural and creative product designThe research innovations of this article(1)Innovation in research perspective.Combining communication,marketing,art design and other disciplines to integrate and study the development path of cultural and creative product design.The design and development of cultural and creative products itself involves the participation of multiple professionals,and it needs to be considered from the perspective of the complete development and design process and related disciplines(2)Design method innovation.A more complete summary of the development path of cultural and creative product design,a comparative analysis of the similarities between the HEX creative method of Japan Dentsu Advertising Company and the creative design of cultural and creative products,and a summary of the creative connection method of cultural and creative product design(3)Project practice innovation.This article takes the Chinese idiom cultural and creative project as an example to carry out design practice.Carry out specific operations and applications based on the development path and creative design methods of cultural and creative product design,provide examples for creative design of cultural and creative products,and test the feasibility and effectiveness of research results.Break the status quo of traditional cultural and creative products with a single category and similar design styles. |
