Research On The Design Of Opera Cultural And Creative Products Based On Narratology Theor

As the tertiary industry,cultural industry has the value that cannot be ignored.In today’s world,the development of globalization leads to cultural collisions,and many countries encourage cultural development.Keeping up with the tide of the times,China has put forward the idea of enhancing cultural confidence and the development strategy of cultural power and cultural city.The emergence of cultural and creative products has triggered a design boom.However,with the change of people’s lifestyle in the new era and the popularity of the phenomenon of "pan-entertainment",Chinese traditional opera culture,including Huangmei Opera,has encountered unprecedented bottlenecks in its development.In modern society,it is difficult for people to calm down and enjoy the slow-paced traditional opera culture.In the face of this development dilemma,Huangmei opera must inject new impetus to develop and popularize.In recent years,as a form of cultural communication,cultural creative products have been widely accepted by the market and are loved by consumers.Taking narratology as the starting point,this paper studies the application of narratology in the creative design of Huangmei opera.Since the middle of the 20 th century,in the west,discourse studies have shifted from focusing only on the language of discourse to focusing on narrative,and look at issues from a closed and vacuum perspective.Post-classical narratology has become a new discipline.At that time,product design,because of its blind emphasis on the form,has weakened the imagination and turned narrative into a tool to study emotional dialogue,which received widespread attention.Therefore,the introduction of narrative design in the design of cultural and creative products has two meanings: First,for cultural and creative products,narrative design is a perfect way of design thinking,which can establish a dialogue between users and products,from "objects" to "things" design center transformation,fully tap the psychological and emotional needs of users,and give users spiritual enjoyment.The second is taking narrative as the starting point to enrich the connotation of narrative design,deepen the research scope of narratology and expand the research scope of narratology.Through the research and in-depth investigation of Huangmei Opera,this paper expounds its development history,development status,artistic expression forms,characteristics and connotation,and points out the existing problems in the inheritance and development of intangible cultural heritage of Huangmei Opera.Secondly,this study presents the plot in illustration design through narratology theory,and at the same time clarifies the appropriate form of expression in the artistic creative design of Huangmei Opera from the perspective of narratology,so as to create cultural creative works that can convey the artistic essence of Huangmei Opera.While protecting and transmitting the intangible cultural heritage of Huangmei Opera,from the perspective of narratology theory,this paper integrates contemporary design concepts and ideas,analyzes the current situation and style of Huangmei Opera,compares and analyzes cultural creative products based on the image,color matching and clothing patterns of Huangmei Opera,and summarizes and reorganizes the cultural characteristics of Anhui Huangmei Opera.It makes a series of cultural creative products of Huangmei Opera become narrative carriers of print media.Using the interdisciplinary research method,this paper discusses the internal correlation and correspondence between "narrative" and "creativity",and interprets the cultural connotation and value of "narrative" from the perspective of "product".This study presents the traditional cultural image of Huangmei Opera from a novel angle,and sums up a set of principles and methods for the design of narrative literary and creative products by taking "Female Consort Prince"(Emperor’s Female Son-in-law)as an example,which has strong reference significance for the design of cultural and creative products.This paper aims to explore a new path for the sustainable development of China’s intangible cultural heritage,and to contribute to the dissemination and promotion of the "Chinese story".