Based On The Situationoriented Creative Product Design Research

With the continuous development of China’s economy,people’s material life has been satisfied,and with the gradual increase of people’s spiritual pursuit,Tourism is no longer limited to simple play,but also want to experience and feel the local deep-seated history and folk culture,the demand for tourism and experience of different cultures is particularly urgent,and hope to be able to move some material carriers to carry the local culture and their own tourism memories.In this context,some cities with the potential to develop tourism begin to pay attention to and tap their own tourism resources,explore and promote their own local characteristic culture,and re create tourism derivative design combined with modern aesthetics.This paper takes the local characteristics of Yu County in Zhangjiakou City as the design element to design the tourism cultural creative products.Aiming at the problems of incomplete types,intermingled good and bad,lack of innovation and low degree of local ownership of Yu County tourism cultural and creative products,starting from the analysis and mining of Yu County own local characteristics,this paper explores the development status of tourism cultural and creative products at home and abroad,and lists excellent cases at home and abroad for analysis,so as to draw on previous ideas and design,inspiration sources and so on for the next Yu County tourism cultural and creative products Design and research lay the foundation.Yu County County is famous for its local history,folk custom,culture,food,ancient architecture and its own art,such as castle,ancient city,tree and flower performance,community fire activities and so on.However,with the acceleration of the process of industrialization and modernization,many historical cultures such as traditional culture and handicrafts began to decline.In the early stage of the design,the historical culture and local characteristics of Yu County are classified and sorted out.According to the local characteristics,Yu County is divided into three categories:ancient architecture culture,food culture and folk culture.Starting from these three categories,the field investigation and analysis,the comparison of historical culture,aesthetic degree and popularity are carried out,and then the selected buildings full of local characteristics,food culture and folk culture are analyzed Food,folk activities elements,modeling,color extraction,analysis and reconstruction,integration of modern aesthetic elements after the design,the final design belongs to Yu County tourism cultural and creative product design.Yu County has a lot of unique local culture which is dying out due to its low popularity,and the ancient building community which has low maintenance funds due to the lack of tourists.I hope that through the design and research practice of this paper,we can deepen the tourists’ understanding of Yu County,let them know more about and fall in love with Yu County.