Research On The Vitality Construction Of Chongqing Cultural And Creative Blocks

With the rise and development of the industry,as the carrier of cultural and creative industry space,cultural and creative blocks,with the support of the government and policy,have been built more and more.However,due to the update of the times and social progress,people have higher and higher requirements for material life.Many cultural and creative blocks built in the early days lost their vitality and were gradually forgotten by people.The main reason for the loss of vitality of cultural and creative blocks is that in the early stage of the development of cultural and creative industries,the construction of many blocks is a "replica" and lacks connotation,or after the completion of the initial stage,the lack of deepening construction in the later stage and the loss of government support,which leads to the depression of many cultural and creative blocks and the urgent need to improve the connotation construction.As a basic part of the city,block plays an important role in urban life.The loss of vitality of cultural and creative blocks has a huge impact on urban development.Due to the needs of urbanization,it is imperative to enhance the vitality of cultural and creative blocks in the context of urban renewal.This paper takes the cultural and creative blocks in the central city of Chongqing as the main research object,based on a careful understanding of the current research literature,targeted in-depth field research,according to the current development and problems,discusses how to enhance the vitality of the current cultural and creative blocks.There are four parts in this paperThe first part is the basic research of cultural and creative blocks and the construction of block vitality.Starting from the research background,this paper clarifies the definition of the key words of cultural and creative industry,block,vitality and cultural and creative block.This paper systematically collates the current research results on the cultural and creative industries and the vitality building of blocks,summarizes the research on the cultural and creative industries and the cultural and creative blocks and the relevant theoretical knowledge,combs and clarifies the essence,performance,influence and constituent elements of the vitality of blocks,so as to provide a rich theoretical basis for the study of the vitality building strategies of cultural and creative blocks in this paper.The second part is a preliminary survey of the cultural and creative blocks in the central area of Chongqing and a detailed survey of three typical cultural and creative blocks,and a comparison of their economic vitality,social vitality and cultural vitality.In depth understanding of Chongqing’s current urban development mode,starting from the development background of cultural and creative industries,understanding the development process in recent years,analyzing the current development status of urban cultural and creative blocks.This paper selects three cultural and creative blocks of erling No.2 factory,Bei Cang and miaoershi in Chongqing for field research.It uses behavior observation method and questionnaire survey method to carry out specific investigation and Research on the scale positioning,transportation system,architectural planning,landscape design,spatial layout,public facilities,place spirit,people and activities and other vitality building elements of the blocks,and obtains comparison through the analysis of current problems Conclusion:(1)economic vitality: erchang cultural and creative District > Bei Cang cultural and creative District >miaoershi cultural and creative district;(2)social vitality: Bei Cang cultural and creative District > erchang cultural and creative District > miaoershi cultural and creative district;(3)cultural vitality: Bei Cang cultural and creative District > erchang cultural and creative District > miaoershi cultural and creative district Development trend,problems and strategies and methods of vitality building.The third part is to combine the theoretical knowledge system with the actual situation,put forward seven strategies to create vitality from three aspects of economic vitality,social vitality and cultural vitality at the macro level,and put forward specific methods to create vitality from two aspects of vitality influence and constituent elements,place,people and activities at the micro level.The fourth part is based on the optimization strategy of vitality building,planning and design of Chaoyang cultural and creative District in Beibei,Chongqing,combining theoretical research with practical design,better applied to the construction of cultural and creative district.Hope to be able to provide reference for the construction of cultural and creative blocks in Chongqing,and at the same time in the investigation found that the current problems and deficiencies of the subject.