Chongqing Fengdu Ghost City Tourism Cultural And Creative Product

Chongqing Fengdu Ghost City has a long history and culture,and is an important relic of Chinese folk ghost culture and religious culture.It is famous for its belief in the gods of hell and attracts a large number of tourists with its unique cultural tourism resources.However,with the changes of the times and the change of people’s thinking,it is out of place for ghost towns to attract tourists by creating a terrifying and eerie atmosphere,and the inheritance and development of ghost town culture urgently needs new ideas.Therefore,it is undoubtedly of great significance to enhance the cultural content of ghost cities and improve their taste,so that they can better serve the spiritual civilization of society.Based on this background,the author deeply studied the relevant theories of ghost town culture and tourism cultural and creative product design,conducted in-depth field investigations,and finally decided to use board games as the carrier of cultural creativity.Through the design of game products and their mechanisms,the unique culture of Chongqing Fengdu Ghost City is told to everyone.Using the edutainment method to let everyone invisibly increase their understanding of the ghost city culture of Chongqing Fengdu in the process of playing,and finally continue to inherit and develop the ghost city culture in a way that is more in line with this era.