| Our country has a long history of developing the underground street, from being used as crossing streets to being used as civil air defence works in 80s, from the combined use of peace and war to adjustment period in tenth five year plan.The government’s attitude towards developing the underground street is more and more active, so the underground street is endowed with more features and city characteristics.Especially in recent years, the development of underground street is not only very good solution to traffic congestion, shortage of green space, and many other problems in the rapid urban expansion, but also brings huge economic benefits.However, the development of underground street also faces many realistic problems.First, Many underground streets are in the city center. The population density is big there.But its existing business circle around them develops mature, so the competition pressure is big.And it is really difficult to stand out from the crowd;Second, The limitations of the underground street itself:poor accessibility, difficult to realize the natural ventilation and lighting, the whole space feels bad;Third, High development cost, low investment rate of return, long return time, high operating costs;Fourth, With the electricity economy development, the traditional economic order is broken.The ground mall traffic cut is serious, and underground street is influenced by more.Therefore, it has become a research topic of concern that how to make the underground street space design with era pace, meet more and more high commercial demand,so it will realize sustainable operation and development under the situation of rapid development in the urban underground street.The research content of this article is the design method about creating commercial vitality of underground street in the city center district, namely starts with the angle of commercial to explore the general rules about the underground street space design.Through on-the-spot investigation and data collection, this article summarizes successful experience about the underground street development in China in recent years, and discusses how to integrate the external urban elements and the internal function space to achieve optimal allocation on the function, meet the use requirements of consumers on the environment, and realize the coordinated development of urban integral space environment.Paper structure is divided into six chapters, mainly includes three parts:Part 1 to ask questions, discusses the research background, research objects and research contents of this article;analysis the research status at home and abroad about underground street and underground space;Illustrate the theoretical significance and practical significance of this study, which leads to the innovation of this study.Part 2 to analyze problems, expounds the related concepts of underground street and its commercialization. Explains the underground street space, urban underground public space, urban commercial pedestrian street and other related concepts, and do comparison research between underground street and commercial pedestrian street on ground;Discusses the domestic and foreign development situation of underground street and the related theory which promotes the development of underground street;Summarizes the commercial development process, promoting factors and difficulties of the underground street, and also summarizes the basic design basis of creating commercial vitality about underground street.Part 3 to resolve the problems, summarizes and explores the design principles and methods about creating commercial vitality of underground street on the basis of analysis, research and cases study.The paper describes from four aspects:1, The location and scale control, to build the commercial potential;2, Entrance design of underground street, to import consumers;3, Internal design of underground street, to guide in the process of shopping;4, Build space atmosphere, to trigger the trading behavior. |
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