Research And Application Of Enterprise Culture Characteristics In Environmental Design

Nowadays,Chinese enterprises have more prominent practical problems in cultural construction,and they are also very lacking and powerless in presenting cultural image and spiritual essence.In the contemporary design,it is difficult to find high-quality works and examples for the targeted innovation of corporate culture.It is also very difficult for the Chinese civilization produced by thousand years of history to be implanted into the huge market and enterprises.It is difficult to construct enterprise culture,and it is even more difficult to express enterprise culture with art design.From the practice and creation experience of environmental design specialty,it can help enterprises achieve the innovation and breakthrough of art and technology in the expression of individual characteristic culture.In today’s Internet era,the word "activation" has already got rid of the specific category of physical chemistry and has a richer meaning after communication,communication and development.Among the extended meanings,the most mainstream meaning is: with the development of economy of the times,for those gradually divorced from the original cultural background and use scenarios,and become a "dead" thing that can not arouse contemporary resonance,it will be rejuvenated by injecting new life into it.For the current situation of the development of corporate culture in China,the theory can play a targeted and sustainable role.The research theory of this topic is based on the activation theory and takes corporate culture as the main research object.By proposing the universal problems existing in the cultural construction of enterprises today,the research explores an activation method to solve the problems through the way of environmental design.This paper selects the cultural landscape of KWEICHOW MOUTAI distillery as an example.After searching and reading the literature,we can understand its design requirements through policy analysis and development planning of KWEICHOW MOUTAI enterprises.KWEICHOW MOUTAI enterprises are of great significance to KWEICHOW MOUTAI Town,so the understanding and excavation of local traditional local culture and KWEICHOW MOUTAI culture is the basis of this topic.How to improve the cultural quality image of KWEICHOW MOUTAI enterprises through activation method,so as to design the environment of KWEICHOW MOUTAI distillery to meet the cultural function and use function.In his nineteen major reports,General Secretary Xi Jinping proposed that we should strengthen cultural confidence and promote the prosperity and prosperity of socialist culture.He said that without a high degree of cultural confidence and cultural prosperity,there would be no great rejuvenation of the Chinese nation.We should adhere to the road of cultural development of socialism with Chinese characteristics,stimulate the innovation and creativity of the whole nation’s culture,and build a socialist cultural power.Taking KWEICHOW MOUTAI enterprise as an example,through the excavation of KWEICHOW MOUTAI culture,the investigation of KWEICHOW MOUTAI distillery and the practice of participating in the project,this paper summarizes the common problems faced by the development of enterprise culture at present.On these issues,we can find a way out which is corresponding to the national policy and can help solve the problem of insufficient development of corporate culture itself,and provide an activation way for enterprises to improve their cultural quality image by using the means of environmental design,so as to establish a new development mode and activation method.