Research On Creative Design Methods Of FMCG Corporate Cultural Derivatives

With the rapid development of society and economy and the arrival of the new media era,all walks of life are faced with the same problem,namely how to promote the steady development of enterprises in the new media era.The biggest feature of the new media era is that consumers can access information in a wide range of channels,from newspapers,radio,television equipment and other traditional media,to Internet,digital devices,mobile devices,interactive devices,etc.The new media format;secondly,the traditional marketing method that relies solely on advertising to guide consumers is impacted by many emerging marketing methods,and the influence of“widely advertised”is not as good as before.In the new economic market environment,some brands are beginning to try to demand and practice new marketing methods to attract and serve more consumer groups.As an important classification in the emerging marketing approach,this new marketing approach to corporate culture derivatives has received increasing attention.As a kind of carrier for displaying corporate culture and brand image,corporate culture derivatives have attracted the attention of many well-known enterprises at home and abroad,especially fast-moving enterprises.These fast-moving enterprises are consciously able to represent corporate culture.Creative derivatives,as a new marketing method,are put into the market.With the formation of consumer branding consumption concept,it will form a subtle effect,which will attract more potential customers and accumulate higher visibility and trust for the company.This paper mainly selects fast-dissolving enterprises as research objects,and uses literature analysis methods,case-based and comprehensive research methods,and summary induction methods.First of all,the analysis of corporate culture,especially corporate brand culture and other factors,after the development of the enterprise to a certain stage,the company’s products,brands,and images are gradually mature,and the culture of these enterprises as a resource to independently develop new derivatives.Explore more possibilities for corporate culture,explore the value and significance of cultural derivatives to brands,and how to design derivatives that better convey corporate brand culture.Second,by analyzing domestic and international fast-dissolving corporate cultural derivatives.Relevant theories,literature,and representative cases,summarizing innovative derivative design methods that are more in line with the new economic market environment.Finally,the design practice of the derivative creative design method is summarized,and the final design effect is demonstrated.The design method summarized in this paper can provide value materials for relevant designers and enterprise developers to a certain extent,so that they can gain some inspiration in the future design practice,enhance the value of corporate culture derivatives to enterprises,and let corporate culture derive Product has become another effective way to promote corporate brand culture.Through creative corporate culture derivatives,attracting the attention and trust of the public to the company,more and more people become potential customers from potential customers,so that the long-term development of the company is guaranteed.